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How the cloud has changed our strategic approach

In this webinar, customer engagement expert Martin Hill-Wilson of Brainfood discusses with Steven Fricker how the cloud has changed tech procurement and strategy. They look at the decisions businesses need to make to capitalise on the opportunities of this more flexible landscape, such as:

  • How to keep pace with the constant roll-out of new features
  • Picking the right vendors when their solutions look increasingly similar
  • Developing the structure and culture to enable incremental change
  • The changing role for partners – from big-bang implementation projects to ongoing agile delivery

The wide-ranging discussion, lasting just over 30 minutes, highlights essential topics businesses should consider to make the most of their cloud deployments.


Engage-Speaker-Martin Hill-Wilson

Martin Hill-Wilson

Brainfood Consulting Founder

Martin is a leading customer engagement and digital business strategist and an author and international keynote speaker. Working under his own brand, Brainfood Consulting, he designs masterclasses and transformational change helping clients evolve their social and digital capabilities. Current


Steven Fricker

Connect VP of Sales and Marketing

VP of Sales and Marketing at Connect.

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