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Beyond Quality: David Avrin on Simplifying Customer Experience for Competitive Edge



In this episode of The Voice of Customer Experience we meet David Avrin who is a Customer Experience Keynote Speaker, Consultant, Author and Podcaster, among many other things, and an author of seven books including his latest,  “Ridiculously Easy to Do Business With - A practical guide to giving customers what they want-how and when they want it” 

David shares some valuable nuggets with us and says that “it’s not what you do well, it’s what you do better than others that do it well”.

He also tells us that convenience has overtaken quality as a primary driver of great customer experience that will gain a competitive advantage. He adds that we need to ensure that we focus on the unseen points of friction businesses are burdening their customers with and that simplicity, speed and flexibility can reduce this friction and be the catalyst for delivering memorable customer experiences.

David also reveals the companies that are doing a great job with CX and why they are successful. This is a podcast not to be missed!
David Avrin

David Avrin

The Customer Experience Advantage David Avrin Customer Experience Keynote Speaker, Consultant, Author

One of the most in-demand Customer Experience speakers in the world today, David Avrin has shared his high-energy and content-rich presentations with enthusiastic audiences across North America and around the world including presentations in Singapore, Bangkok, Melbourne, Brisbane, Bangalore, Antwerp, Monte Carlo, London, Buenos Aires, Glasgow, Bogota, Rotterdam, Barcelona, Johannesburg and Dubai.

David Avrin is the author of five books including the acclaimed: It’s Not Who You Know, It’s Who Knows You, Visibility Marketing, Why Customers Leave (and How to Win Them Back) and his newest book: Ridiculously Easy to Do Business With - A practical guide to giving customers what they want - how and when they want it.

A former CEO group leader with Vistage International and marketing firm owner, David is also Chairman of The Sounding Board, a CEO collaboration initiative in Denver with plans to launch in cities across America. Learn more about David's speaking and watch a preview at www.DavidAvrin.com. Company leaders can visit: www.SoundingBoardCEO.com

Gerry Brown

Gerry Brown

Customer Lifeguard Chief Customer Officer
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.

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