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Adapting Service for Vulnerable Customers

Written by Engage Customer | Nov 30, 2022 11:43:29 AM

Andy Harrison, Vulnerable Consumers Lead at Fidelity International, shares how the investment and pensions company identifies and supports vulnerable customers.

In this fireside chat, Martin Hill-Wilson asked the following questions:

  • What do we mean by vulnerable customers?
  • Why is it important to make this distinction? Shouldn’t treating customers fairly and providing good outcomes apply to all customers?
  • How can we make sure people have the right skills to support customers in complex situations?
  • As we move more and more towards online processing, and the efficiencies this brings, does this exclude vulnerable groups from accessing products and services?
  • Is it unfair to label someone as vulnerable?
  • Can vulnerability be used as a buzz word to get special treatment?
  • How does the Consumer Duty change the focus around vulnerable customers?