Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career. I started my career in marketing, planning and driving growth for large corporate organisations across industries such as the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession. I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation. All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.
A Day of World-Class Content
Hear from top-level speakers from world-class organisations as they share real-life case studies to showcase the latest innovations in the customer engagement world, sharing valuable, take home, implementable ideas and strategies to enhance customer engagement.
Join us at the The Brewery, London on the 26th November to become more attuned to your customers and deliver the service they expect in this ever-more digital world of human engagement.
Key facts
1000+ ATTENDEES
100+ presentations
ONE-DAY EVENT
roundtable sessions
CASE STUDIES, INTERVIEWS & PANEL DISCUSSIONS
1-2-1 MEETINGS
What to expect
TOPIC STREAMS
Emerging Trends in Customer Engagement
We’ll explore the latest strategies and technologies that organisations can use to enhance customer interactions. This topic stream covers personalisation, AI-driven insights, omnichannel experiences, and evolving customer expectations, providing insights into how companies can build deeper connections and drive loyalty in a competitive marketplace.
Proactive Customer Engagement
Proactive customer service is key to engagement as it anticipates and resolves needs before they become issues. We’ll look at how, by offering solutions and updates in advance, organisations can enhance satisfaction, reduce frustration, and build trust and loyalty.
Personalisation and Customer Segmentation
This topic stream examines how organisations can tailor experiences to individual customers by leveraging data-driven segmentation. We’ll delve into techniques for identifying distinct customer groups, crafting personalised marketing strategies, and utilising advanced analytics to improve customer satisfaction, engagement, and overall organisational performance.
Customer Journey Mapping
We’ll look at how customer journey mapping improves customer engagement by providing a clear understanding of the customer experience across all touchpoints. It helps organisations identify pain points, optimise interactions, and personalise experiences, leading to greater satisfaction and loyalty. By visualising the customer’s path, companies can better align their strategies with customer needs, enhancing overall engagement and driving better outcomes.
Omnichannel Engagement
An omnichannel it ensures a seamless, consistent interaction across all touchpoints, whether online, in-store, or through mobile devices. This topic streams looks at how integrating various channels allows customers to switch between them effortlessly, maintaining continuity in their experience. This approach meets the modern customer's expectation for convenience and flexibility, enhancing satisfaction and loyalty.
AI and Automation
Our AI and Automation stream explores how organisations leverage artificial intelligence and automation technologies to streamline operations, enhance decision-making, and improve customer experiences. This topic stream covers the latest advancements in AI, practical applications of automation, and the impact these technologies have on efficiency, innovation, and organisational growth.
Predictive Analytics and Customer Insights
Predictive Analytics and Customer Insights showcases those best-in-class organisations and how they’re using data to anticipate customer behaviours and trends. This topic stream explores techniques for analysing historical data, generating actionable insights, and applying predictive models to personalise marketing, enhance customer experiences, and drive strategic decision-making within organisations.
Voice of the Customer
We’ll delve into how organisations capture and utilise customer feedback to shape products, services, and experiences. This topic stream explores methods for gathering customer input, analysing sentiment, and integrating feedback into business strategies to enhance satisfaction, loyalty, and overall organisational success.
Proving the ROI of Customer Engagement Excellence
Understanding how organisations measure the financial impact of effective customer engagement strategies is crucial. This topic stream focuses on quantifying returns, linking engagement efforts to revenue growth, and demonstrating the value of customer-centric approaches to stakeholders, ensuring sustained investment in engagement initiatives.
Customer Acquisiton & Loyalty
Exploring the strategies organisations use to attract and retain customers, this topic stream delves into techniques for driving growth and building long-term relationships. We’ll cover approaches to acquiring new customers, enhancing loyalty through personalised experiences, and leveraging data to enhance customer retention and lifetime value.
The Self-Serve Customer
As customers increasingly seek independence and ‘always on’ service, we examine how organisations empower individuals to solve their own needs. This topic stream explores the rise of self-service technologies, strategies for enhancing user experience, and the impact of self-serve options on customer satisfaction, efficiency, and organisational cost savings.
Marketing’s Role in Customer Engagement
Highlighting the critical influence of marketing in building strong customer relationships, this stream explores how marketing strategies drive interaction, loyalty, and brand affinity. We’ll cover the integration of personalised content, omnichannel approaches, and data-driven insights to enhance customer experiences and engagement across all touchpoints.
The Future of Customer Contact
This topic stream delves into emerging technologies and trends reshaping customer contact strategies. It covers advancements in AI, chatbots, omnichannel support, and personalised communication, as well as the all important topic of “humans vs. technology” in customer contact.
Customer Relationship Management (CRM)
Exploring how organisations manage interactions with customers, this topic stream covers the strategies and technologies involved in Customer Relationship Management (CRM). It examines how CRM systems help track customer data, personalise communication, streamline processes, and improve overall relationships, driving customer satisfaction and organisational success.
Customer Engagement Service Design
Exploring how organisations craft exceptional customer interactions, this topic stream covers the principles of service design in creating a winning customer engagement stragey. It explores methodologies for developing seamless and personalised service experiences, integrating customer feedback, and optimising touchpoints to boost satisfaction, loyalty, and overall effectiveness in customer engagement strategies.
Building a Customer-Centric Culture
Examining how organisations cultivate a focus on customer needs, this topic stream covers strategies for building a customer-centric culture. It explores methods for embedding customer orientation into every aspect of the organisation, from leadership and employee training to policies and practices, to enhance satisfaction and drive long-term loyalty.
Balancing Human vs. Automated Engagement
Exploring the interplay between human and automated interactions, this topic stream examines strategies for balancing personal touch with technological efficiency. It covers how organisations can integrate human and automated engagement to optimise customer engagement, enhance service quality, and achieve effective, scalable communication across various touchpoints.
Vulnerable Customer Engagement
We explore strategies for effectively interacting with customers who face unique challenges or disadvantages. This topics stream covers creating empathetic communication, ensuring accessibility, providing tailored support, and fostering trust. It highlights best practices for organisations to meet the needs of vulnerable customers while maintaining respectful and supportive relationships.
Content Stages
Main Stage
Welcome to our largest stage, where you can anticipate transformational case studies, exclusive fireside chats, and in-depth panel discussions. We will focus on every aspect of customer experience, offering you unparalleled insights and practical strategies to cultivate customer belonging. Join us to explore innovative approaches and gain valuable perspectives from industry leaders and experts.
Customer Growth & Loyalty
This stage will explore best practices on how to create a loyal customer base. Customer loyalty is increasingly crucial in customer engagement, driving repeat business, reducing churn, and enhancing brand advocacy. Loyal customers often spend more and promote the brand through positive word-of-mouth, ultimately contributing to sustained business growth and a competitive edge in the market.
This stage will explore:
- Strategies for Driving Acquisition & Retention
- Leveraging Data for a Personalised Experience
- The Role of Customer Feedback in Building Loyalty
- Creating Value Beyond the Transaction
- Measuring and Optimising Customer Lifetime Value
- Cultivating Brand Advocates
- Omnichannel Engagement for Sustained Growth
- Building Long-Term Customer Relationships
- Aligning Marketing Efforts with Customer Loyalty Goals
Contact Centre
Join the contact centre stage to learn take home tips and strategies from those paving the way to excellent customer contact. Contact centres are rapidly changing and becoming more digital to meet evolving customer expectations for quick, efficient service. Advances in technology, such as AI, chatbots, and cloud solutions, enable personalised, seamless interactions and 24/7 support, improving operational efficiency and enhancing the overall customer experience.
This stage will explore:
- Balancing Human Touch with Technology in Customer Contact
- Data-Driven Insights for Optimising Customer Contact Performance
- Agent Empowerment and Training for Improved Customer Interactions
- Omnichannel Integration for Seamless Customer Support
- Managing Remote and Hybrid Customer Contact Teams
- Reducing Customer Contact Attrition Through Employee Engagement
- Personalisation and Customer Segmentation
- The Future of Customer Contact
- Building a Customer-Centric Culture
- Proactive Customer Engagement
- Vulnerable Customers
Data & Analytics
This stage will provide exclusive insight on how to effectively collect and utilise customer data and analytics. Data and analytics are essential in customer engagement, providing insights into customer behaviours, preferences, and needs. Enabling businesses to personalise interactions, predict trends, and make informed decisions, ultimately enhancing customer satisfaction, loyalty, business performance and greater operational efficiency.
This stage will explore:
- Building a Data-Driven Culture
- Leveraging Data for Strategic Decision Making
- Data Visualisation: Turning Insights into Action
- Ensuring Data Quality and Governance
- Customer Journey Mapping
- Voice of the Customer & Customer Feedback
- Predictive Analytics and Customer Insights
- Customer Data Security
- Customer Relationship Management (CRM)
Customer Experience Management
Customer Experience Management (CXM) is vital for organisations as it focuses on optimising every customer interaction to enhance satisfaction and loyalty. This stage will showcase how effective CXM strategies help build strong, lasting relationships, improve brand reputation, and drive growth by ensuring consistent, personalised, and positive experiences across all touchpoints.
This stage will explore:
- Implementing Technology for Enhanced Customer Engagement
- Creating a Unified Customer Experience Across All Channels
- Empowering Employees to Improve Customer Engagement
- Defining and Measuring Customer Experience
- Implementing Effective Customer Experience Metrics
- Training Teams for Consistent Customer Experience
- Handling Customer Complaints and Resolving Issues
- The Role of Emotional Intelligence in Customer Service
- Emerging Trends in Customer Engagement
- Proving the ROI of Customer Engagement Excellence
- Customer Engagement Service Design
Nicky Haddow
Victoria’s Secret UK Head of MarketingNicky Haddow has extensive experience in the retail industry, with a focus on marketing and management roles. Nicky's most recent position was as the Head of Marketing at Victoria's Secret & Co., starting in December 2023.
Prior to that, Nicky was the EU Marketing Director at Gap from September 2020 to December 2023. Nicky also worked as the Head of Customer Marketing at Ann Summers from January to August 2020. Before that, Nicky held various roles at New Look starting from February 2012, including Head of Marketing Operations, Head of Group Trade Marketing, Senior Trade Marketing Manager, Retail Trading Operations Manager, and Regional Business Manager. Nicky also served as an Area Manager at TOPSHOP TOPMAN from June 2010 to February 2012, and as an Area Manager at Evans (Arcadia Group Ltd) from June 2006 to June 2010.
Nicky began her career as a Regional Visual Merchandiser at Evans (Arcadia Group Ltd) in August 2003, where they worked on improving visual standards in stores and managed a team of area visual merchandisers.
Marco Merkx
IKEA Global Customer Engagement Development LeaderOver 25 years of experience in marketing management and strategy, e-commerce , digital marketing and customer relationship management both in operational and in strategical management roles for mainly fashion, food and lifestyle consumer brands and retailers. On national and international level, in organizations varying from start-ups to multinational corporations.
My professional purpose is to support companies with transformation, innovation and development of organization design, technology and customer engagement. Always based on customer data and insights, leading to tangible results and growth. Specifically realizing customer centricity, digital transformation and omni channel proposition development are my fields of expertise. For this, my commercial and technical know-how are as much of value and importance as are my creativity and my sensitivity towards the human, cultural and organizational aspects.
Currently working for Inter IKEA Systems, the owner and developer of the IKEA concept, range and brand, as Global CRM/customer engagement & Loyalty Leader.
Joana de Quintanilha
Forrester VP, Principal AnalystJasmin Wheeler
John Lewis Customer Experience LeadI’m an innovative and energetic Product Lead, motivated by getting the best for the people around me – whether that’s the customers I design for or the teams I work in or lead. My expertise has been built through five years’ working in retail across shops and head office for the John Lewis Partnership, during a period of radical change.
Honest, supportive and aspirational, I enjoy working collaboratively with people to create tangible results with a clear purpose in mind. Through leadership roles on the shop floor and in experience design, I’ve developed an agility to deliver both operational success and strategic vision. I focus on the future while meeting the practical needs of today.
Last year I learned a lot from being part of John Lewis’s Restart programme, which saw the safe and successful reopening of our 38 shops following the first national Covid lockdown. My focus was to ensure we were well placed to adapt to the change in our customers’ needs, particularly those from vulnerable groups.
Progression? I really value it, for myself and the teams I lead. So I’m energised by opportunities through which I can broaden my experience and enable others to reach their full potential.
Rebecca Martin
John Lewis Senior Customer Experience ManagerRebecca is currently a Partner & Senior Customer Experience Manager at John Lewis & Partners. Rebecca started as Propositions Manager at John Lewis in 2021 and has since grown and developed her role into the Senior Customer Experience Manager position.
Prior to that, Rebecca was at Vodafone for 7 years starting as an Internal Communications Specialist and transitioned to a Propositions Manager.
Shannon Hamer
Economist Global Head of Customer SuccessShannon is a Customer Success Leader, driving customer and commercial value in media and SaaS.
An experienced event speaker and consultant.
Charlotte Burridge-Taylor
Volvo Head of Training for Global Customer CareStrategic, results-focused leader, driving commitment to excellence through learning development and delivery and expert management of teams and processes.
My motorsport background gives me a unique perspective when it comes to premium brands which I have been able to use in the classroom to really bring training programmes to life and drive forward excellent results. Experience with premium brands has also given me a clear understanding of corporate guidelines, KPI’s, processes and the importance of striving for the highest level of customer satisfaction.
Samantha Lewis-Williams
Financial Times Head of Marketing AutomationAnna Wilcox
Bupa Head of Customer ExperienceChloe Rice
Shutterstock Director, Global Customer ExperienceKaren Stewart
Standard Life Vulnerable Customer Centre of Excellence - Snr ConsultantJoining Standard Life in Q4 2021, Karen has previously supported customers in vulnerable circumstances throughout her career in both retail banking and energy services.
She supports colleagues in embedding Standard Life’s Principles and Standards, support with best practice, internal and external training and upskilling resources and supporting Standard Life Workplace client visits when looking at our vulnerability management.
Karen is active externally in focus groups and forums around vulnerability and is a Vulnerability Champion for the Collaboration Network.
Focused on providing good customer outcomes, Karen has a particular interest in inclusivity and accessibility for customers and colleagues and showcasing the work we do to support our members.
Having experienced vulnerability personally, Karen is passionate about working to remove barriers and helping people get on with living their lives.
Matt Mullen
East West Rail Head of Customer InformationWilliam Reddaway
East West Rail Head of InnovationMaria Mattos
Renault Group Customer Experience Transformation ManagerNatalia Tatar
Fuller Smith & Turner P.L.C Group Sales and Events ManagerGroup Sales and Events Manager for Fullers since 2019
17 years of experience in Hospitality Sales and Events
Worked for companies like Novus Leisure and Revolution Bars
Sales Executive Apprenticeship Level 4
Member of Institute of Sales Professionals
I am a competitive and driven individual with a proven record of developing advanced sales structures and achieving consistent, sustainable sales growth. I focus my teams on delivering exceptional guest experiences as the key to outperforming their targets.
In my current role I navigate complex business landscapes, through building a strong sales and events team concentrated on enhancing customer engagement and adapting traditional sales processes to the demands of the modern digital economy.
Outside of work, I am a highly active mum of toddler who loves travelling, and spending time with her family and friends!
Naomi Sweeting
Places for People Group Head of Research & InsightAshutosh Pandey
Eutelsat Group VP Project Management, Quality and ProcessAshutosh is a leading Global Executive in the New Economy sectors of Space Technology, Satellites and Telecommunications.
As a Transformation and Turnaround Leader, he has successfully delivered multi-dimensional cost intensive sustainable transformations bringing in more than 1 Billion Euro financial savings globally for multiple organisations.
As a Business Process Management (BPM) leader, he successfully led enterprise wide transformation of key end-to-end processes across the organisation, thereby unlocking multi-million cash and generate value via simplification, standardization and ERP consolidation (incl Digital Transformation)
As a Quality Management leader, he led successful end-to-end assessments for International standards like ISO 9001, TL 9000, CMMI, IS 27001, IS 18001, EFQM and set up Corporate ESG and Sustainability management metrics.
He has strong expertise in leading Operations and Program management (incl Global PMO), change management and executing customer transformation using continuous improvement methodologies like Lean, Kaizen, Six Sigma and Hybrid/Agile PM.
Deborah Winfield
Clinisupplies Chief Consumer OfficerJames Vukashin
phs Group Head of Customer Experience and Customer ExcellenceAs the Head of Customer Experience at phs Group, my focus is on orchestrating unparalleled service delivery through expert CRM strategies and robust people leadership. My journey includes steering a national contact centre, retentions team, change team as well as other support functions, where leadership and operational excellence have been my cornerstones.
With a track record of fostering team growth and implementing business change, I'm using my skills and knowledge to deliver success to phs. I am committed to balancing business objectives with customer satisfaction, driven by a zest for people development.
Vanessa Milan
Cambridge University Press & Assessment Head of Voice of the Customer, Global OperationsI am a passionate Voice of the Customer lead and a natural advocate for customers. I am skilled at engaging internal stakeholders to strategically improve the customer experience across Cambridge University Press and Assessment.
I am a self-starter and multi-disciplinary person who leads the development and execution of the Voice of the Customer programme, strategy and governance for Global Customer Service, Credit Management, Royalties, the English division Channel Partners and English and Education product platforms at Cambridge University Press & Assessment.
Daniel Bunton
Cleo AI Head of Customer SupportLike most actors, I became a Barista and knew how to make your coffee just right. This unexpectedly led to a role selling coffee by the kilo for a roastery.
When I stepped into the SaaS universe to head up Sales for a fresh start-up, I quickly realized the need for a robust support system. So, naturally, I took up that mantle.
Being at Cleo has allowed me to build a dynamic and empathetic team of support agents spread across the globe. Together, we've scaled our operations and enhanced user experiences from Series A to Series C...and we're just getting warmed up!
A key to our success at Cleo AI has been leveraging AI to automate processes, making customer journeys smooth and enjoyable. I find the intersection of AI and customer support to be fascinating and full of potential.
While the stage isn't my daily backdrop anymore, I keep my acting skills sharp through voiceover work. This has led to a variety of roles, including a recent gig voicing the yellow M&M.
Marie Diane Tyler
Honeywell Global Customer Engagement LeaderPassionate about empowerment and inclusivity in business with a versatile and adept Marketing & Sales mindset boasting unparalleled organizational finesse and compelling communication prowess.
A visionary leader and collaborative team player, renowned for innovative thinking and rapid adaptation. Committed to excellence, I thrive in challenging environments, constantly demonstrate resilience under pressure while consistently delivering outstanding results.
Harriet Lack
Oxford Languages Head of Customer SuccessKhaled Miah
Zoho Regional Account ManagerKhaled has worked in SaaS for 10 years at companies like Xero, Simpro & now Zoho. Khaled's focus is on Zoho Desk for which he is the Regional Account Manager. Zoho Desk helps businesses of all sizes provide proactive and well-informed customer support. Outside of work, Khaled enjoys playing football and going to the gym.
Martin Hill-Wilson
Brainfood Consulting FounderGerry Brown
Customer Lifeguard Chief Customer OfficerBrandie Deignan
Pier Health Group Chief Executive OfficerIn early 2021 Brandie joined primary care within NHS in general practice as Chief Executive Officer. Prior to this role, Brandie was Managing Director at Marco Pierre White Restaurants, cementing her c20 years’ experience in the consumer service delivery industry across hospitality, retail and aviation. Before her MD role, Brandie held senior leadership positions at British Airways Plc, Tesco Plc, Whitbread, Travelodge and Hilton Hotels, where she started her career as a graduate trainee and worked her way up.
A true trailblazer, Brandie was the first female MD to hold her MD role at MPW Restaurants. As of 2020, Brandie was the first black female MD within branded restaurant groups in the UK. Brandie was recently named as one of the top 15 BAME high fliers in travel and tourism industry, and was a finalist at the Black British Business Awards, Senior Leader, Consumer and Luxury 2020. Brandie was recently voted No 41 of the Top 50 listening leaders and also nominated in the National Diversity Awards for positive role model, gender diversity.