Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career. I started my career in marketing, planning and driving growth for large corporate organisations across industries such as the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession. I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation. All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.
The Brewery, London – Tuesday 26th November
defining a new era of customer engagement
1000+ ATTENDEES
100+ PRESENTATIONS
ONE-DAY EVENT
ROUNDTABLE SESSIONS
Key facts
1000+ ATTENDEES
100+ presentations
ONE-DAY EVENT
roundtable sessions
CASE STUDIES, INTERVIEWS & PANEL DISCUSSIONS
1-2-1 MEETINGS
What to expect
Nicky Haddow
Victoria’s Secret UK Head of MarketingI am an enthusiastic Marketing Expert that is passionate about delivering integrated & impactful 360 marketing propositions & campaigns that are not only Brand & Customer focused but commercially driven & data led. With 20+ years experience in Fashion & Apparel omni channel retailing, I love developing marketing strategies that perfectly align with the overall business objectives and market relevance, whilst driving innovation and retaining brand integrity.
Marco Merkx
IKEA Global Customer Engagement Development LeaderOver 25 years of experience in marketing management and strategy, e-commerce , digital marketing and customer relationship management both in operational and in strategical management roles for mainly fashion, food and lifestyle consumer brands and retailers. On national and international level, in organizations varying from start-ups to multinational corporations.
My professional purpose is to support companies with transformation, innovation and development of organization design, technology and customer engagement. Always based on customer data and insights, leading to tangible results and growth. Specifically realizing customer centricity, digital transformation and omni channel proposition development are my fields of expertise. For this, my commercial and technical know-how are as much of value and importance as are my creativity and my sensitivity towards the human, cultural and organizational aspects.
Currently working for Inter IKEA Systems, the owner and developer of the IKEA concept, range and brand, as Global CRM/customer engagement & Loyalty Leader.
Joana de Quintanilha
Forrester VP, Principal Analyst
Based in Amsterdam, Joana serves customer experience professionals. Her areas of expertise include digital customer experience, tools like journey mapping, and Agile methods. Joana also focuses on brand and leads Customer Experience Index research in Europe.
Jasmin Wheeler
John Lewis Customer Experience LeadI’m an innovative and energetic Product Lead, motivated by getting the best for the people around me – whether that’s the customers I design for or the teams I work in or lead. My expertise has been built through five years’ working in retail across shops and head office for the John Lewis Partnership, during a period of radical change.
Honest, supportive and aspirational, I enjoy working collaboratively with people to create tangible results with a clear purpose in mind. Through leadership roles on the shop floor and in experience design, I’ve developed an agility to deliver both operational success and strategic vision. I focus on the future while meeting the practical needs of today.
Last year I learned a lot from being part of John Lewis’s Restart programme, which saw the safe and successful reopening of our 38 shops following the first national Covid lockdown. My focus was to ensure we were well placed to adapt to the change in our customers’ needs, particularly those from vulnerable groups.
Progression? I really value it, for myself and the teams I lead. So I’m energised by opportunities through which I can broaden my experience and enable others to reach their full potential.
Rebecca Martin
John Lewis Senior Customer Experience ManagerRebecca is currently a Partner & Senior Customer Experience Manager at John Lewis & Partners. Rebecca started as Propositions Manager at John Lewis in 2021 and has since grown and developed her role into the Senior Customer Experience Manager position.
Prior to that, Rebecca was at Vodafone for 7 years starting as an Internal Communications Specialist and transitioned to a Propositions Manager.
Emma Perkins
Experian Head of CX Strategy EMEA & APACOver the past 5 years Emma has driven the Customer Experience agenda delivering change and CX improvements across the EMEA and APAC region delivering significant increases in Relationship NPS scores year after year. Leading the CX programme across 12 countries to deliver actionable insights and improvement activities, collaborating across multiple functions and levels within the organisation. Understanding the value of CX and the impact on business outcomes has been key to success.
Emma is committed to health and wellbeing and prior to joining Experian was fortunate to work in the fitness industry combining her love of being active outside with great Customer Experiences.
Specialties:
Customer Experience and Loyalty measurement
Market development
Driving change
Customer feedback mechanisms
Lean Six Sigma Black Belt
Shannon Hamer
Economist Global Head of Customer SuccessShannon is a Customer Success Leader, driving customer and commercial value in media and SaaS.
An experienced event speaker and consultant.
Simon Birch
Hobbycraft Customer Service Manager
I am a dedicated and results-driven business leader with a strong background in Retail Management, Customer Experience, and Customer Contact management. Throughout my career, I have consistently championed the customer voice and spearheaded improvements across various facets of business operations. My track record speaks to my ability to build and lead high-performing teams that consistently deliver exceptional results. I am committed to elevating the customer experience and driving positive change within organisations.
Alessandra Canavesi
AXA Investment Managers Head of Marketing and Customer ExperienceAlessandra Canavesi is an experienced international marketing and communications director with dual Italian and British citizenship, based in London. With over fifteen years in the industry, she has been leading marketing projects across globally, particularly within blue-chip financial organizations.
Currently, Alessandra is the Head of Marketing and Customer Experience at AXA IM Alts, a global leader in alternative investments. Since joining in 2016, she has driven significant results through innovative digital initiatives and strategic collaboration, leading to record capital-raising years, increased client engagement, and improved marketing ROI.
Her previous roles include Head of Marketing at LaSalle Investment Management, Senior Manager at M&G Asset Management, and marketing positions at Investec Private Bank and HSBC Group. Alessandra holds a Master’s degree in Classics and Philosophy from the University Statale of Milan and is fluent in Italian, English, and French.
Charlotte Burridge-Taylor
Volvo Head of Training for Global Customer CareStrategic, results-focused leader, driving commitment to excellence through learning development and delivery and expert management of teams and processes.
My motorsport background gives me a unique perspective when it comes to premium brands which I have been able to use in the classroom to really bring training programmes to life and drive forward excellent results. Experience with premium brands has also given me a clear understanding of corporate guidelines, KPI’s, processes and the importance of striving for the highest level of customer satisfaction.
Samantha Lewis-Williams
Financial Times Head of Marketing Automation
Experienced Marketing Professional - adept at leveraging customer insights and analysis to identify opportunities to increase customer engagement via multi-channel customer-facing journeys.
Dina Hassan
LinkedIn Head of Customer Success, Global Accounts, Search and Staffing EMEAL
I believe our names carry a lot of personal, cultural, and historical meaning, shaping who we are and where we fit in. My leadership values are shaped by my identity and life experience I am Egyptian British i have spent the last two decades in recruitment, tech sales, and customer success across diverse global markets. I am deeply committed to fostering success through positive engagement, effective communication, and the art of building strong, collaborative teams.
I currently lead a dynamic and diverse team of experienced global customer success professionals within LinkedIn Talent Solutions, focusing on the search and staffing vertical. Partnering with our largest global search and staffing customers headquartered in EMEA & LATAM, our approach centers on aligning technology, change management, and data to achieve diverse customer business objectives, from capturing market share to embedding Diversity, Equity & Inclusion.
I currently lead a dynamic and diverse team of experienced global customer success professionals within LinkedIn Talent Solutions, focusing on the search and staffing vertical. Partnering with our largest global search and staffing customers headquartered in EMEA & LATAM, our approach centers on aligning technology, change management, and data to achieve diverse customer business objectives, from capturing market share to embedding Diversity, Equity & Inclusion.
Anna Wilcox
Bupa Head of Customer Experience
Chloe Rice
Shutterstock Director, Global Customer Experience
With over 9 years at Shutterstock in customer experience roles, Chloe is now Director of Global Customer Experience.
Karen Stewart
Standard Life Vulnerable Customer Centre of Excellence - Snr ConsultantJoining Standard Life in Q4 2021, Karen has previously supported customers in vulnerable circumstances throughout her career in both retail banking and energy services.
She supports colleagues in embedding Standard Life’s Principles and Standards, support with best practice, internal and external training and upskilling resources and supporting Standard Life Workplace client visits when looking at our vulnerability management.
Karen is active externally in focus groups and forums around vulnerability and is a Vulnerability Champion for the Collaboration Network.
Focused on providing good customer outcomes, Karen has a particular interest in inclusivity and accessibility for customers and colleagues and showcasing the work we do to support our members.
Having experienced vulnerability personally, Karen is passionate about working to remove barriers and helping people get on with living their lives.
Maria Mattos
Renault Group Customer Experience Transformation ManagerPrior to that Maria was a Business Support Analyst at Volkswagen Group UK.
Natalia Tatar
Fuller Smith & Turner P.L.C Group Sales and Events ManagerGroup Sales and Events Manager for Fullers since 2019
17 years of experience in Hospitality Sales and Events
Worked for companies like Novus Leisure and Revolution Bars
Sales Executive Apprenticeship Level 4
Member of Institute of Sales Professionals
I am a competitive and driven individual with a proven record of developing advanced sales structures and achieving consistent, sustainable sales growth. I focus my teams on delivering exceptional guest experiences as the key to outperforming their targets.
In my current role I navigate complex business landscapes, through building a strong sales and events team concentrated on enhancing customer engagement and adapting traditional sales processes to the demands of the modern digital economy.
Outside of work, I am a highly active mum of toddler who loves travelling, and spending time with her family and friends!
Naomi Sweeting
Places for People Group Head of Research & Insight
Naomi has an extensive background in customer experience and has recently joined the Places for People team as Group Head of Research & Insight.
Ashutosh Pandey
Eutelsat Group VP Project Management, Quality and ProcessAshutosh is a leading Global Executive in the New Economy sectors of Space Technology, Satellites and Telecommunications.
As a Transformation and Turnaround Leader, he has successfully delivered multi-dimensional cost intensive sustainable transformations bringing in more than 1 Billion Euro financial savings globally for multiple organisations.
As a Business Process Management (BPM) leader, he successfully led enterprise wide transformation of key end-to-end processes across the organisation, thereby unlocking multi-million cash and generate value via simplification, standardization and ERP consolidation (incl Digital Transformation)
As a Quality Management leader, he led successful end-to-end assessments for International standards like ISO 9001, TL 9000, CMMI, IS 27001, IS 18001, EFQM and set up Corporate ESG and Sustainability management metrics.
He has strong expertise in leading Operations and Program management (incl Global PMO), change management and executing customer transformation using continuous improvement methodologies like Lean, Kaizen, Six Sigma and Hybrid/Agile PM.
Deborah Winfield
Clinisupplies Chief Consumer Officer
Deborah Winfield is current the Chief Consumer Officer at Clinisupplies. Before this Deborah has worked in a range of CX roles for the likes of The Access Group, Peloton and Addison Lee Group.
James Vukashin
phs Group Head of Customer Experience and Customer ExcellenceAs the Head of Customer Experience at phs Group, my focus is on orchestrating unparalleled service delivery through expert CRM strategies and robust people leadership. My journey includes steering a national contact centre, retentions team, change team as well as other support functions, where leadership and operational excellence have been my cornerstones.
With a track record of fostering team growth and implementing business change, I'm using my skills and knowledge to deliver success to phs. I am committed to balancing business objectives with customer satisfaction, driven by a zest for people development.
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Vanessa Milan
Cambridge University Press & Assessment Head of Voice of the Customer, Global OperationsI am a passionate Voice of the Customer lead and a natural advocate for customers. I am skilled at engaging internal stakeholders to strategically improve the customer experience across Cambridge University Press and Assessment.
I am a self-starter and multi-disciplinary person who leads the development and execution of the Voice of the Customer programme, strategy and governance for Global Customer Service, Credit Management, Royalties, the English division Channel Partners and English and Education product platforms at Cambridge University Press & Assessment.
Daniel Bunton
Cleo AI Head of Customer Support
Hi there! I'm Daniel, a former actor turned customer support enthusiast, currently Head of Customer Support at Cleo AI.
Like most actors, I became a Barista and knew how to make your coffee just right. This unexpectedly led to a role selling coffee by the kilo for a roastery.
When I stepped into the SaaS universe to head up Sales for a fresh start-up, I quickly realized the need for a robust support system. So, naturally, I took up that mantle.
Being at Cleo has allowed me to build a dynamic and empathetic team of support agents spread across the globe. Together, we've scaled our operations and enhanced user experiences from Series A to Series C...and we're just getting warmed up!
A key to our success at Cleo AI has been leveraging AI to automate processes, making customer journeys smooth and enjoyable. I find the intersection of AI and customer support to be fascinating and full of potential.
While the stage isn't my daily backdrop anymore, I keep my acting skills sharp through voiceover work. This has led to a variety of roles, including a recent gig voicing the yellow M&M.
Like most actors, I became a Barista and knew how to make your coffee just right. This unexpectedly led to a role selling coffee by the kilo for a roastery.
When I stepped into the SaaS universe to head up Sales for a fresh start-up, I quickly realized the need for a robust support system. So, naturally, I took up that mantle.
Being at Cleo has allowed me to build a dynamic and empathetic team of support agents spread across the globe. Together, we've scaled our operations and enhanced user experiences from Series A to Series C...and we're just getting warmed up!
A key to our success at Cleo AI has been leveraging AI to automate processes, making customer journeys smooth and enjoyable. I find the intersection of AI and customer support to be fascinating and full of potential.
While the stage isn't my daily backdrop anymore, I keep my acting skills sharp through voiceover work. This has led to a variety of roles, including a recent gig voicing the yellow M&M.
Marie Diane Tyler
Honeywell Global Customer Engagement LeaderPassionate about empowerment and inclusivity in business with a versatile and adept Marketing & Sales mindset boasting unparalleled organizational finesse and compelling communication prowess.
A visionary leader and collaborative team player, renowned for innovative thinking and rapid adaptation. Committed to excellence, I thrive in challenging environments, constantly demonstrate resilience under pressure while consistently delivering outstanding results.
Harriet Lack
Oxford Languages Head of Customer Success
Harriet is currently the Head of Customer Success at Oxford University Press. Before her career at Oxford Languages, Harriet was the Customer Lead and Head of Customer Success at fwip.
Marcus Hickman
Davies Hickman Managing DirectorJo and Marcus are founders of Davies Hickman Partners, set up in 2007. Responsible for one of the longest-running tracker studies of customer contact – The Autonomous Customer – they are market research advisers to the customer experience and contact centre industry, that includes some of the leading customer service associations. In 2023, Davies Hickman Partners were finalists in the Content Marketing Institute awards for research on AI for CX. Jo is on the BSI and ISO committee responsible for developing Contact centre, Customer service excellence and Complaint handling standards.
Jo Davies
Davies Hickman Global Director of Market ResearchJo and Marcus are founders of Davies Hickman Partners, set up in 2007. Responsible for one of the longest-running tracker studies of customer contact – The Autonomous Customer – they are market research advisers to the customer experience and contact centre industry, that includes some of the leading customer service associations. In 2023, Davies Hickman Partners were finalists in the Content Marketing Institute awards for research on AI for CX. Jo is on the BSI and ISO committee responsible for developing Contact centre, Customer service excellence and Complaint handling standards.
Subrahmanya Siddaarth Turaga
Freshworks Senior Customer Success Manager
Ask me anything about the challenges I've tackled in Customer Succes, Account Management. I am one of the lucky few to possess diverse work experience revolving around various facets of the buyer’s journey and have played vital role in formulating and implementing GTM Strategies in SaaS businesses ranging from Acquisition to Engagement to Retention.
At Freshworks, I am currently empowering businesses to optimally leverage our product suite thereby helping them achieve their desired business outcomes.
At Freshworks, I am currently empowering businesses to optimally leverage our product suite thereby helping them achieve their desired business outcomes.
Khaled Miah
Zoho Regional Account ManagerKhaled has worked in SaaS for 10 years at companies like Xero, Simpro & now Zoho. Khaled's focus is on Zoho Desk for which he is the Regional Account Manager. Zoho Desk helps businesses of all sizes provide proactive and well-informed customer support. Outside of work, Khaled enjoys playing football and going to the gym.
Pete Aitken
Kantar UK Head of Customer StrategyAs Kantar's UK Head of Customer Strategy, Peter supports an award-winning team of CX professionals. His team deliver platform-based experience measurement programmes across sectors, using this data to shape the customer strategy and inform experience innovation. In 2024 the Kantar CX team were awarded Best Use of Customer Insight by the Institute for Customer Service for their work with Virgin Atlantic, using Medallia’s experience management tech to identify where to improve their customer experience.
Peter leads the development of Kantar’s latest methods for CX strategy and insight, bringing a unique perspective for how customer experience is a critical enabler of brand growth. He draws from 16 years’ experience in research and consulting, with nearly 10 years in financial services, incl. HSBC, NatWest, LBG and Nationwide, plus experience across telco, energy, retail, auto and tech manufacturing.
Martin Hill-Wilson
Brainfood Consulting Founder
I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.
Gerry Brown
Customer Lifeguard Chief Customer Officer
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.
Brandie Deignan
Pier Health Group Chief Executive OfficerIn early 2021 Brandie joined primary care within NHS in general practice as Chief Executive Officer. Prior to this role, Brandie was Managing Director at Marco Pierre White Restaurants, cementing her c20 years’ experience in the consumer service delivery industry across hospitality, retail and aviation. Before her MD role, Brandie held senior leadership positions at British Airways Plc, Tesco Plc, Whitbread, Travelodge and Hilton Hotels, where she started her career as a graduate trainee and worked her way up.
A true trailblazer, Brandie was the first female MD to hold her MD role at MPW Restaurants. As of 2020, Brandie was the first black female MD within branded restaurant groups in the UK. Brandie was recently named as one of the top 15 BAME high fliers in travel and tourism industry, and was a finalist at the Black British Business Awards, Senior Leader, Consumer and Luxury 2020. Brandie was recently voted No 41 of the Top 50 listening leaders and also nominated in the National Diversity Awards for positive role model, gender diversity.
Vinay Parmar
Druva Star Founder
My career trajectory has been a case study in the power of networking, embracing a growth mindset and broad vision. Moving through various departments, I honed my skills in understanding the bigger picture of business operations. My transformative time at Egg.com cemented my beliefs in leadership, change management, and the profound impact of customer experience.
Brian Manusama
Actionary Executive Partner
Throughout my career, I have been at the forefront of delivering impact at scale, leveraging cutting-edge technology to resolve today’s business challenges and prepare for tomorrow’s Environmental, Social and Governance (ESG) challenges. My passion for customer engagement, digital business, artificial intelligence and customer experience focused leadership have been a consistent theme in my career.
9.00 - 9.10
Opening Remarks
Our Main stage Morning Host Martin Hill-Wilson sets the scene for a day discussing "The Pivotal Role of Human-Centricity in Cultivating Customer Belonging".
Speaker:
Martin Hill-Wilson
Brainfood ConsultingFounder
I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.
9.10 - 9.30
Opening Keynote: The UK CX Report 2023
For most of us, times are still challenging. While the immediate pandemic threat has receded (but not disappeared), many other factors – political, economic, social and environmental – continue to disrupt our lives. In today’s polycrisis world, lives are changing – often not for the better – and customers are adjusting their priorities, expectations and loyalties as a result.
More than ever, building strong relationships by delivering what customers really want and need is a business imperative for organisations wanting to secure and grow market share and revenue.
Join our Opening Keynote session where we reveal the findings from our joint ‘2023 Global Voices of Experience’ research with Ipsos.
We’ll be revealing why the top three priorities for CX teams are:
- Focusing on strategic roadmaps
- Delivering personalised customer experiences
- Closing the gap between brand promise and CX delivery
Speakers:
Jean-Francios Damais
IpsosGlobal Chief Research Officer
Jean-Francois is Global Chief Research Officer at Ipsos, for Customer Experience. He has 15+ years of experience in helping brands measure and manage customer relationships across a wide range of sectors and geographies. Jean-Francois has led the development and global roll-out of several innovative solutions in the CX area, authored several papers, and regularly speaks at conferences.
Jamie Thorpe
IpsosHead of Experience Management (XM)
Jamie is a CX professional with over 20 years’ experience. The majority of his career has been spent in Client Success/Service previously holding two board level positions and now Head of Experience Management (XM) at Ipsos. Jamie’s expertise spans Offer, Marketing, CX Platforms, Professional Services and Delivery. He is industry recognised as a CX leader in the UK (#3 in 2022). His in depth of CX knowledge combined with a commercial and pragmatic/action-oriented style has seen Jamie deliver success with many clients across sectors and geographies.
9.30 - 9.50
The Intelligent Heart of Customer Experience: Harmonising AI and Human Empathy with Zendesk & Liberty London
Get ready for an introduction and a lively chat on a new spin to Artificial Intelligence (AI) - one that isn't all about tech goodies, but is crafted to deliver customer service with a truly human touch. In this session, we'll be unboxing a cool partnership between Liberty London, a luxury UK retailer, and Zendesk. Explore how they seamlessly harmonise AI with empathetic human interactions. Hear first-hand how to create smarter, kinder customer service, changing the game on how businesses engage with their customers.
Speakers:
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Chief Technology Officer, EMEA
Customer Service Director
Speakers:
Matthias Goehler
ZendeskChief Technology Officer, EMEA
Matthias Göhler joined Zendesk in October 2021 as EMEA Chief Technology Officer. As a regional CTO, he leads the development of Zendesk´s vision for innovation in customer experience based on the needs of EMEA customers. He is passionate about helping brands realise their goals for market-leading customer experiences that can build deeper customer relationships and brand loyalty. Matthias has more than 20 years of experience in technology and SaaS industries.
Ian Hunt
Liberty LondonCustomer Service Director
A highly self-motivated individual with over 25 years' experience in UK retail. Has a demonstrable reputation for success in cross functional and supplier engagement, high level of attention to detail, process change and implementation in both e-Commerce and Retail Operations. Accomplished at innovative, creative problem solving and customer proposition development.
9.50 - 10.10
Headliner: An Interview with Alex Scott MBE, Former Arsenal Captain, England Centurion and BBC & Sky Sport Presenter
Our exclusive Opening Keynote features an interview with Alex Scott MBE, hosted by Gail Emms MBE, Former World Badminton Champion and icon of British sporting success. We’ll be focusing on:
- High-Performance Team Mentalities
- Building Successful Teams
- Leadership and Becoming Your Best Self
- Overcoming Adversity
- Breaking Through Glass Ceilings as a Female in a Male-Dominated Industry
Speakers:
Alex Scott MBE
BBC Sport and Sky SportsFormer professional footballer, pundit and presenter
The former Arsenal Captain and England Centurion is a well-regarded pundit for BBC and Sky Sports, a regular on BBC’s Match of the Day as well as fronting ambassadorial campaigns with Nike, Barclays and Cadbury’s. Alex signed with Arsenal at age 8 and stayed with the team for most of her career. Alex helped the club achieve a domestic double of the FA Women’s Cup and the FA Women’s Premier League. She was also a key figure in the historic quadruple season for Arsenal in which they won all their trophy competitions. This became the obvious prelude to Alex’s captaincy for the club in the 2014/15 season. While playing for England Alex had the opportunity to travel all over the world playing the game she loves. Retiring from international football in 2017, though not before representing Great Britain in the Olympics. Alex ended up the second most capped England player with 140 appearances. Since her retirement in 2018, Alex has begun a successful broadcasting career and has quickly become renown for her insights into the game and sharp punditry skills. Alex is a steady part of BBC Sport’s football broadcasting team and has become a regular face for Sky Sports football coverage, even providing courtside coverage of the NBA in January of this year. Alex made history last August as the first female Sky Pundit on a Sky Sports’ Super Sunday and made waves as a fresh addition to the BBC World Cup
Commentary line up. Alex has been involved in co-presenting Match of the Day Kickabout most Saturday mornings as well as forming part of the presenting team for The Women’s Football Show on Sunday evenings. She also took to writing a weekly women’s football column in the Morning Star and is a regular face on Premier League Productions’ Fan Zones. Away from the world of football, Alex took part in and won Bear Grylls: Mission Survivor and the Sports Relief Strictly Come Dancing special in 2018. Along with her achievements in broadcast, Alex has undertaken some exciting commercial and ambassadorial opportunities. In 2018, Alex began her partnership with Cadbury’s alongside Jamie Redknapp and Ian Wright, which is to continue into this year. She has also begun an ambassadorial role with Nike and is continuing her relationship with Barclays as a key spokeswoman for their move into the world of Alongside this, Alex is an ambassador for Arsenal Football Club. Alex is also heavily involved in charitable projects, working with Premier League Communities and launching the Sky Ocean Rescue and Premier League Plastic Pollution Challenge. She also opened The Alex Scott Academy in 2012 in partnership with Kingston College and Puma, the first of its kind for women in the UK. Alex wanted to create an academy system that not only focused on training but also focused on working towards qualifications, providing players with an unrivalled calibre of training, skill development and match play all while promoting excellence in the class room as well.
Commentary line up. Alex has been involved in co-presenting Match of the Day Kickabout most Saturday mornings as well as forming part of the presenting team for The Women’s Football Show on Sunday evenings. She also took to writing a weekly women’s football column in the Morning Star and is a regular face on Premier League Productions’ Fan Zones. Away from the world of football, Alex took part in and won Bear Grylls: Mission Survivor and the Sports Relief Strictly Come Dancing special in 2018. Along with her achievements in broadcast, Alex has undertaken some exciting commercial and ambassadorial opportunities. In 2018, Alex began her partnership with Cadbury’s alongside Jamie Redknapp and Ian Wright, which is to continue into this year. She has also begun an ambassadorial role with Nike and is continuing her relationship with Barclays as a key spokeswoman for their move into the world of Alongside this, Alex is an ambassador for Arsenal Football Club. Alex is also heavily involved in charitable projects, working with Premier League Communities and launching the Sky Ocean Rescue and Premier League Plastic Pollution Challenge. She also opened The Alex Scott Academy in 2012 in partnership with Kingston College and Puma, the first of its kind for women in the UK. Alex wanted to create an academy system that not only focused on training but also focused on working towards qualifications, providing players with an unrivalled calibre of training, skill development and match play all while promoting excellence in the class room as well.