This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

This Award will go to the organisation that demonstrates how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

This category recognises initiatives that prioritise inclusivity and tailored support for vulnerable customers through innovative approaches, proactive outreach, and impactful solutions. Judges seek measurable outcomes, sustainability, and a strong commitment to enhancing accessibility, trust, and the customer experience for those who need it most.

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

For customer service teams who create excellent customer experiences via each channel that they operate within. Entries should include evidence of how the team work together to deliver the CX, evidence of a true customer centric culture and evidence of customer satisfaction results.

This Award will go to the organisation that best demonstrates an insight into the needs and behaviours of its customers. This demonstration of understanding will have attracted, retained and influenced customers to gain increased customer loyalty and satisfaction. Results will be measurable and will have had a positive contribution to the performance and/or profitability of the organisation.

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of customer engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of customer engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates. 

This award celebrates those organisations that  deliver exceptional end-to-end customer experiences. This category recognises outstanding commitment to customer satisfaction through innovative strategies, seamless interactions, and a holistic approach. Honoring those who consistently elevate the overall customer journey, setting the standard for excellence in customer engagement.

This category recognises innovative strategies that effectively uses AI technologies to enhance customer engagement and service. Judges look for the use of AI to personalise interactions, streamline processes, and improve customer experiences. Successful entries will demonstrate how AI has been implemented to drive measurable improvements in customer engagement and business outcomes.

This Award will recognise an organisation that has delivered a clear and effective approach to building long-term customer loyalty and improving retention. Entries should demonstrate how well-defined objectives were supported by innovative thinking and strong execution, resulting in measurable improvements in customer behaviour, engagement or lifetime value. Judges will be looking for evidence of a strategy that goes beyond short-term incentives, showing how insight, personalisation and consistent experiences have been used to strengthen customer relationships and drive sustained success.

This Award will recognise an organisation that has delivered an outstanding digital customer experience across one or more channels. Entries should demonstrate how clear objectives, innovative use of digital tools or platforms, and strong execution have combined to improve how customers interact with the brand. Judges will be looking for measurable results that show a positive impact on engagement, satisfaction or ease of use, as well as evidence that the digital experience has been designed around genuine customer needs and expectations.

This Award will recognise an organisation that has successfully designed and delivered a seamless end-to-end customer journey across multiple touchpoints. Entries should demonstrate how clear objectives, customer insight and innovative thinking have informed the journey design, supported by strong execution across teams, channels or systems. Judges will be looking for measurable results that show improvements in consistency, engagement or overall experience, as well as evidence that the journey delivers value for both the customer and the organisation.

This Award will recognise an organisation that has delivered meaningful improvements in customer outcomes through a clearly defined engagement approach. Entries should demonstrate how objectives were set, supported by innovative ideas and delivered through effective execution to drive positive change for customers. Judges will be looking for measurable results that show tangible improvements in areas such as satisfaction, loyalty, resolution or value, alongside clear evidence that the approach has enhanced the overall customer experience in a sustainable way.

This Award will recognise an organisation that has delivered a significant transformation driven by a deep understanding of customer needs and expectations, underpinned by a strong customer-centric culture. Entries should demonstrate how clear objectives, customer insight and innovative thinking have shaped change across strategy, processes or ways of working. Judges will be looking for strong execution supported by measurable results, showing how the transformation has led to improved customer outcomes, stronger engagement and a more effective overall customer experience.

This Award will recognise an organisation that has effectively used social and/or community channels to strengthen customer engagement and build meaningful connections. Entries should demonstrate how clear objectives, innovative use of platforms or communities, and strong execution have driven measurable improvements in participation, interaction or advocacy. Judges will be looking for evidence that social and community activity is aligned to customer needs, supports ongoing relationships and delivers a positive impact on the wider customer experience.

This Award will recognise an organisation that has delivered an effective approach to managing change through clear communication, engagement and leadership. Entries should demonstrate how well-defined objectives, innovative change practices and strong execution have supported people through periods of transition. Judges will be looking for measurable results that show improvements in understanding, adoption or confidence, alongside evidence that the approach helped minimise disruption and enabled sustainable change.

This Award will recognise an organisation that has effectively embedded AI into everyday customer and employee experiences. Entries should demonstrate how clear objectives, responsible innovation and practical execution have enabled AI to support engagement, efficiency or decision-making. Judges will be looking for measurable results that show tangible benefits for customers and colleagues, alongside evidence that AI has been implemented in a transparent, ethical and user-focused way.

This category recognises outstanding marketing campaigns that deliver exceptional results through creativity, strategy, and execution. Judges look for campaigns that effectively engage target audiences, drive measurable business outcomes, and showcase innovative use of channels and tactics. Successful entries will demonstrate how the campaign stands out in terms of impact, creativity, and success.

Events marketing is a huge revenue source for organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

This category recognises initiatives that drive significant change in sales strategies, processes, and performance. Judges seek transformative approaches that leverage technology, data, and innovative techniques to enhance sales efficiency, customer targeting, and overall outcomes. Successful entries will demonstrate measurable improvements in sales growth, team performance, and customer relationships.