Customer Experience Management (CXM) has become a central focus for organisations seeking to not...
Marketing
The marketing function is playing an increasingly important role in Customer Engagement, as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The Key to Engaging Customers and Driving Loyalty
Marketing's role in customer engagement is increasingly vital due to evolving customer expectations, the need for personalised experiences, and the importance of building trust. It drives business growth by leveraging technology, unifying customer data, and adapting to market changes. Marketing now plays a crucial role in fostering meaningful connections and driving sustainable growth.
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Over the past decade we have helped some of the world’s biggest brands engage with their customers
“I regularly advocate for the use of technology to help save time and increase productivity, I feel that the conference really helped show how tech could be beneficial in the workplace and highlight how this could be beneficial when it came to GTM and ABM. I have subsequently been able to start a discussion about another piece of tech that could help us going forward.”Senior Marketing Manager, Device Authority
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