Do companies set out to win when they embark on a new project or change programme? Probably not,...
Research shows advances in marketing technology are enabling greater potential for engagement and personalisation. Strategic and intelligent marketing is central to business success.
See what event’s coming next and other insightful content to make sure you get the most from your marketing and technology.
The future of sales has moved from ‘hard sales’ tactics to being more buyer-centric. Customer emotion and Human Experience play a vital role, involving every touchpoint from analogue to hyper automated, digital-first engagement
See which event’s coming next and other insightful content to make sure your company’s culture reflects this attitude.
The most important business challenges identified by CEO’s are around their people. There’s an irrefutable body of evidence proving that organisations with engaged employees have more engaged customers, resulting in long-term competitive advantage.
See events and content to unlock this for your business at Engage Employee.
By Leigh Hopwood, CEO of the Contact Centre Management Association (CCMA)
By Jennifer Olson, Executive Vice President of Customer Success at Align Technology
By James Hunnybourne, CRO at Ultima