Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career.
I started my career in marketing, planning and driving growth for large corporate organisations across industries such as health insurance, the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession.
I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation.
All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.
Ian Plummer
Autotrader UK Chief Customer OfficerIan joined Auto Trader in 2017, having spent over 20 years in the automotive industry in senior global roles across the automotive ecosystem including both manufacturers and retailer groups. Currently, he heads up Auto Trader’s relationships with their most senior partners in retailers, manufacturers, lenders and media alike to ensure Auto Trader’s technology and expertise delivers value and revenue for partners in both the new and used car space. He is also on the Board of the Institute of the Motoring Industry, sits on the President’s Committee of the Automotive Leadership Network, and is a regular media commentator as well as being an active lobbyist for the policies required to ensure the electric transition is equitable and accessible.
Gabriella Lambert
Nestlé Nespresso SA Head of Customer ExperienceGabriella Lambert is a customer experience and business transformation leader with a track record of helping organisations turn customer insight into measurable growth. Having led transformation across global brands, consultancies and purpose-led organisations, she is recognised for delivering customer strategies that reduce churn, improve service performance and create lasting commercial value.
Kathleen MacLean
Dr. Martens Global Head of Customer Growth Strategy & PlanningWith more than 15 years of experience across scale-ups, technology businesses and global consumer brands, Kathleen has built and led growth, customer intelligence and digital transformation initiatives spanning automotive, clean technology, telecommunications, fintech and retail. She has worked with organisations including Dr. Martens, BMW, O2, BT, Huawei and ev.energy, helping businesses accelerate customer acquisition, increase retention, optimise customer lifetime value and deliver measurable commercial growth.
Known for translating complex customer, data and organisational challenges into practical growth strategies, Kathleen combines deep expertise in customer intelligence, digital transformation and commercial strategy to help businesses uncover untapped opportunities, scale more effectively and build the foundations for long-term success.
Her approach bridges strategy and execution, enabling organisations to turn customer insight into sustainable growth and competitive advantage.
Andrew Webber
END. Chief Digital & Customer OfficerThis experience, combined with the rapidly evolving AI landscape, has been the perfect timing and fit for transforming the commercial engine at End Clothing with data and AI.
Sandrea Morgan
Adanola Head of Customer ExperienceSandrea is a Senior Customer Service and Experience leader with over 20 years’ experience building and transforming global support functions across fashion, beauty, e-commerce, start-ups, and the public sector. She has led both in-house and outsourced operations at scale, spanning B2C and B2B environments, with deep expertise in digital-first customer support.
A strategic and commercially focused leader, Sandrea is known for transforming customer support from a reactive service into a proactive, insight-driven growth engine. She specialises in contact reduction, AI-enabled service design, and operational excellence, consistently improving efficiency, customer satisfaction, and revenue through smarter journeys and data-led decision making.
Passionate about the Voice of the Customer, Sandrea works cross-functionally with product, marketing, and technology teams to turn customer insight into meaningful,
measurable change. She is equally committed to building high-performing, engaged teams, with a strong focus on coaching, development, and leading through transformation.
Joanna Reynolds
Beauty Pie Director of Customer Experience (CX)Most recently, Joanna spent nine years at Beauty Pie, where she led the CX function through rapid international growth, major organisational transformation, and one of the company's biggest technology migrations to Shopify and Gorgias. Throughout her career, she has championed the belief that customer service isn't a support function — it's a commercial driver, a brand builder, and one of the most powerful sources of customer insight.
Known for combining operational excellence with a deeply human approach to leadership, Joanna specialises in scaling high-performing teams, AI and automation, service transformation, Voice of Customer programmes, and designing customer experiences that create loyalty, advocacy, and measurable business impact.
Alongside her leadership career, Joanna advises and mentors growing brands on customer experience strategy, operational scaling, leadership development, and AI adoption, helping businesses build future-ready service organisations without losing the human touch.
Whether speaking about leadership, AI, customer experience, or building customer-centric cultures, Joanna brings practical insights, honest stories from the front line, and actionable ideas that audiences can take back to their own organisations.
Adrian Evans
B&Q Head of Digital Product: Customer Commerce
Sharon Braude
Virgin Active Global Group Director Marketing TechnologyIn her leadership roles, Sharon has created and defined the marketing vision and designed and implemented customer strategies for globally recognised brands – including Disney, Red Bull Racing, and the BBC. She holds several Advisory Board positions, presents keynotes at industry events, and judges global advertising and design awards.
Robert From
Rail Europe Chief Growth OfficerRobert From has spent 15+ years helping technology, media, and mobility companies grow across Europe and Asia. From Google to fast-scaling mobility startups, he has led international teams, built customer-focused growth strategies, and worked at the intersection of technology, data, and commercial transformation.
Passionate about how technology can create better customer experiences, he believes growth starts with understanding people and making complex journeys feel simple. Today, he is Chief Growth Officer at Rail Europe, where he leads global growth, marketing, and customer strategy.
Julie Su
Nissan Motor Corporation Global Customer Journey & E-commerce ManagerI have led product strategy and optimisation initiatives across 40+ markets, improving conversion by up to 50% and driving measurable growth through data-driven experimentation and customer journey design.
Aida Mutapcic
KFC Customer Recovery ManagerSpecializing in customer service management and process optimization, I am passionate about aligning operational strategies with evolving customer needs. My mission is to empower teams and deliver exceptional experiences through collaboration, innovation, and effective communication. I remain committed to driving continuous improvement and fostering a positive organizational culture.
Melda Sofuoglu
Vodafone Global Senior CX & Service Excellence ManagerWith cross-sector experience spanning Telco, BPO, and Services, Melda influences senior leaders and delivers sustainable operational and customer outcomes. She holds a doctorate, bringing an academically rigorous perspective to her work, and is recognised as a distinctive voice in the UK CX community.
Anna Gradil
Depop Senior Director, Seller Growth & SupportAnna Gradil is a senior technology leader with over 16 years of experience scaling marketplace and media businesses globally. As Senior Director of Seller Growth & Support at Depop, she leads the functions that help sellers thrive and make every customer interaction feel seamless, human, and trustworthy, built on the belief that exceptional support is not a cost centre but a growth lever.
Anna has led the transformation of Depop's support operations at scale, navigating complex BPO partnerships and deploying AI-powered agent technology. Before Depop, she held senior roles at YouTube and Google across EMEA, and as COO of Yoola she cut customer churn by 16 points and grew NPS from 30 to 55 by embedding customer centricity at the heart of the organisation.
Amanda Bishop
Holiday Extras Head of Customer Service Journeys/Operational AIAs Head of Customer Service Journeys at Holiday Extras Amanda leads the Operational AI team, where frontline customer service colleagues are empowered to identify customer problems and build AI-powered solutions. By combining deep customer insight with accessible AI tools, the team has developed assistants that reduce customer effort, improve operational performance and deliver significant business value through measurable efficiency and cost savings.
With almost 20 years' experience across customer operations, transformation and leadership, Amanda is passionate about developing people, challenging conventional thinking and proving that curiosity and customer insight can be just as valuable as technical expertise. She believes the future of AI belongs to organisations that equip everyone, not just engineers, to solve customer problems in new ways.
Amanda is also a facilitator for Google's #IamRemarkable programme, helping people build confidence, recognise their achievements and advocate for themselves in the workplace.
Zack Wragg
Merlin Entertainments Senior Global Digital Commerce Product OwnerHis career spans hospitality and retail brands such as Hilton, Crabtree & Evelyn and Merlin Entertainments. He is currently working as the Senior Global Digital Commerce Product Owner at Merlin with a focus on driving using digital transformation to improve the guest experience.
Lisa Johnstone
Virgin Media O2 Director of Priority, Loyalty & RewardsLisa Johnstone is Director of Priority, Loyalty & Rewards at Virgin Media O2, where she leads Priority, the award-winning loyalty platform.
Priority has over 7 million registered members, with more than one million engaging monthly, delivering over £33m in customer value in 2025.
With 25 years’ international experience across entertainment, gaming and media, Lisa is a recognised leader in customer engagement and growth strategy, shaping how loyalty drives commercial performance and long-term competitive advantage.
Danny Bradley
Virgin Media O2 Senior Data Engagement & Execution LeadMy focus is on translating complex capabilities into tangible business value. I partner with senior stakeholders to shape requirements for AI and data products and drive their adoption at scale.
I act as a bridge between vendors, internal engineering, and end users, evaluating product capabilities, advocating for features that unlock meaningful outcomes, and influencing roadmaps.
Beyond delivery, I build and nurture data and AI communities through events, training, and enablement programmes to accelerate adoption and drive tangible outcomes.
My foundations are built on deep technical expertise in Tableau and Alteryx, strong stakeholder partnership, and data governance shaped by time spent within government entities. I bring cross-sector perspective to building data strategies and leading teams.
I’m passionate about enabling people and organisations to get more from their data and AI investments.
Linzi Hindle
DHL Supply Chain Customer Experience DirectorKnown for combining strategic vision with authentic leadership, Linzi has built a culture where customer insight drives action, innovation, and growth. This has contributed to industry recognition including multiple UK Customer Experience Awards, most recently Gold for Best CX Strategy and Best Measurement.
A regular conference speaker and industry judge, she is passionate about creating lasting competitive advantage through customer-centric leadership and an advocate for creating cultures where customer experience becomes everyone’s responsibility.
Jen Sharp
DHL Express Vice President Customer ServiceJen Sharp is Vice President of Customer Service at DHL Express. An experienced and passionate CX leader, she brings over 20 years of expertise delivering excellence in the transportation and logistics sector, where she leads DHL’s customer service strategy and transformation agenda.
Jen is known for her focus on driving meaningful change through people. She champions courageous leadership in times of transformation-believing that in periods of rapid change, leaders must step forward before they feel ready, as standing still often presents the greater risk.
Her approach combines innovation, collaboration, and a strong commitment to building agile, adaptive cultures where people are empowered, and change is embraced as the norm.
Andrew Gale
Financial Times Head of Subscription Management & RetentionI lead subscription strategy across re-contracting, cancellations and save journeys, subscription self-serve, service communications and ARPU-driving initiatives.
Charlotte Vlahavas
The Economist Global Head of Subscriber Retention & EngagementPassionate about the role of AI in customer engagement, Charlotte is leading work to develop AI-powered decisioning and personalised retention experiences, helping shape how The Economist delivers more relevant customer interactions at scale. She also serves as the B2C AI Lead, supporting AI adoption across the organisation.
Carolyn Forbes
The Telegraph Head of Service InnovationMy expertise includes:
- Integrating AI technology into the contact centre and customer facing platforms, leading on design and adoption.
- Technical Integration & Change Management: Successfully implemented integrated telephony systems using Salesforce and Amazon Connect, enhancing customer interaction efficiency.
- Operational Optimisation: Led initiatives to streamline processes, resulting in improved service delivery and customer satisfaction.
- Team Leadership & Coaching: Fostered collaborative environments through coaching and development, aligning teams with strategic goals.
- Cross-Functional Collaboration: Drove change across training, quality, and service operations, ensuring cohesive execution of projects.
I am passionate about leveraging technology and data to optimise customer operations, while also working alongside the traditional methods of quality management, training and development of teams to lead change.
Teddy Tepavicharova
The Telegraph Head of Programmatic SalesTeddy is an award-winning strategist and commercial leader in marketing and advertising, currently heading the Telegraph’s Programmatic Sales, while managing a growing global client portfolio. Her work has earned widespread recognition, including accolades such as Forbes 30 Under 30, Outstanding Transformation of the Year, BIMA100 and The Future 100 Club.
Aislinn Mallon
The Guardian Head of CRM
Simge Sertbas
JLR UK Customer Experience Design Lead
Jo Harris
Quilter Chief Customer Officer
Nicola Shield
Bupa Global Head of Marketing Strategy, Planning and CommunicationsNicki leads the Marketing Strategy, Planning and Communications Team at Bupa Global – the premium international health insurance arm of Bupa. She’s responsible for the strategic direction of Bupa Global’s marketing including brand, content, messaging, across all customer segments. With over 20 years marketing experience she has real expertise in creating customer-first strategies and campaigns that are bold, impactful, and data-driven.
Working at the intersection of creativity and strategy in a global and highly regulated industry, Nicki brings a unique perspective on how brands can cut through complexity to deliver meaningful, relevant communications.
Lucy Johnson
Bupa Customer Contact Enabling Lead
Natalie Rea
Clarity Environmental Chief Executive Officer Natalie is CEO of Clarity Environmental, winner of the Engage Great Place to Work Award 2025 and Engage Best Employee Wellbeing Strategy 2025. Named in the FEBE growth 100 list 2 years in a row, an annual ranking highlighting the 100 fastest growing privately owned businesses in the UK, Clarity Environmental celebrates an enviable 99.6% customer retention, demonstrating how forward thinking and futuristic people and culture strategy,
directly transforms customer experience and financial performance.
Natalie is a Great British Entrepreneurial Award Winner, approaching her CEO role from an HR background and will share her case study,
detailing how Clarity’s unique people strategy developed a culture of “People with purpose, finding joy in the job, turning visions into victory.”
As a speaker, Natalie openly shares the core methodologies driving award-winning employee engagement of 97% of employees agreeing they would recommend Clarity as a place to work and how this engagement strategy achieved more than 58% profit growth in 2 years.
Will Abbott
Workspace Chief Customer Officer
Judy Boniface-Chang
Birdie Chief Customer OfficerI build the commercial engines that make mission-driven companies grow. But if there's one thing twenty years has taught me, it's that strategy doesn't fail on the spreadsheet. It fails in the gap between what leaders decide and what teams actually believe. Culture and trust aren't the soft edges of transformation; they're the whole game.
I've built and restructured teams across the US, EMEA and APAC, and every time, the technical part was the easy bit. The hard part was earning the trust to take people somewhere they couldn't yet see.
At Birdie I coined the vision "it takes a village", not as a tagline, but as a genuine organising principle for how we lead and build an impactful culture that puts the person receiving care at the centre, and connect everyone around them. Over the last four years I've led a transformation of our customer organisation, redesigning it into segmented functions and embedding AI early and deliberately. While that drove a sign improvement in gross margin, the result I'm proudest of is a team that stayed engaged through the change rather than bracing against it. You don't get one without the other.
I'm convinced the leaders who win the next few years won't be the ones with the best AI roadmap, but the ones who build enough trust for their people to actually use it well. If you're wrestling with how to lead change without losing the humans in it, I'd always welcome the conversation.
Claire Deekes
Cumberland Building Society Chief Customer Officer
Leigh Hopwood
CCMA CEOAs CEO of the Contact Centre Management Association (CCMA) since 2020, Leigh is drawing on her 20+ years’ experience in supporting the contact centre industry, holding leadership positions in a variety of membership organisations and as a professional marketer. Her mission is to support the development of the contact centre industry, give it a voice in society and to improve its overall reputation.
Leigh has been an awards judge since 2006, industry speaker and host of CareerTalk, and she sits on the Profession and Business Services Council in the Department of Business and Trade (DBT) on behalf of the contact centre industry. She is an Honorary Fellow of the Chartered Institute of Marketing and a Chartered Marketer.
Hady Kalaf
Bel Chief Capability OfficerDealing with uncertainty, building resilience, searching for meaning and transforming myself have been my lifetime story and the catalyst of my growth journey.
These experiences didn’t just shape who I am; they shaped how I lead, coach, and empower others to thrive in complexity.
As an Executive Business Coach and transformation partner, I help leaders and teams become future ready. My approach is tailor made and focuses on challenging linear mindset, embracing creativity and reimagining what’s possible.
Jamie Thorpe
Ipsos Chief Experience Officer
Laura Godfrey
Ipsos Head of Client Service Team, CX
Matthew Chatterton
Ipsos Director, B2B Customer Experience
Nick King
AutoTrader Insights DirectorA consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and offline channels.
Nick joined Auto Trader in January 2007 running Business Intelligence and in 2010 built the retailer insight team running master classes and webinars. He also makes short films to evangelise about data and Insight and speaks regularly at conferences in Europe, Canada and North America.
Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University, Cambridge.
After graduating from Loughborough in 1986 , Nick spent years in advertising and planning at Dorlands and Lintas, was a guitarist with Great Northern Electrics, a publisher on HiFi magazines at Petersen/EMAP and a research Director at Media agency Carat/Difiniti responsible for a team of researchers advising a range of Blue-chip clients on the development of their marketing and communications strategies in the Digital arena.
Abhineet Kesarwani
Customer Value & Experience, Digital Regional DirectorWith career experience spanning the US, UK, Europe, Middle East, Africa, and Asia, Abhineet blends a global perspective with deep regional insight. He has held both in-house leadership roles and consulting positions with major operators like Vodafone, Airtel, du, Maxis, and StarHub, as well as with IT and SaaS solution providers delivering MarTech and CRM platforms at scale.
Abhineet is passionate about helping businesses unlock customer lifetime value through data-driven decisioning, behavioural segmentation and meaningful omnichannel journeys.
Ben Truppin
Ford Credit Europe Group Product ManagerWith experience across Ford Credit Europe, Lloyds Banking Group and Barclays – amongst others – I’ve typically sat at the intersection of product, transformation and technology teams and am consistently asked to walk into complex environments to generate straightforward experiences that customers can complete themselves.
Turning ambiguity into structure is a common thread, as is navigating the early part of making change happen. You might recognise this, it’s when organisations know they need to do things differently but are yet to settle on exactly what that might look like in practice.
With autonomy to get close to customers, understand their problems, and then to work with people who care about improving these experiences is where I do my best work.
Kate Philpot
Getty Images Vice President Global Sales EnablementFor the past decade, I have ascended through Getty Images in increasingly senior sales and service coaching, performance optimisation and training roles, currently as Vice President for Global Sales Enablement and ERG Co-Chair.
Alongside this, I am an Advisory Board Member for Black Women in Tech, helping them focus their short-, medium- and long-term strategic and tactical ambitions.
My earlier career includes founding and running a consultancy business specialising in commercial negotiation, sales skills, leadership and management training, working with major corporates. Prior to this, I was Director of Sales Capability at GlaxoSmithKline, having started at Mars and Shell.
Leveraging my substantial worldwide business development and training experience, including full life-cycle programme design and execution, and a passionate commitment to advancing DEI agendas, I drive talent acquisition and development and place diversity, equity and belonging at the core of commercial success and compliant ways of working.
With a reputation as an inclusive, pragmatic and motivational executive mentor, I support the design of digitally enabled processes and identify behaviours for customer-centric commercial success, while making a compelling case for greater professionalisation in sales.
As a thought leader and panel member, I present at major industry events and conferences including the Sales Enablement Collective Conference and Everywoman Summit.
In recent years, I have been shortlisted for the Novi Inspirational Leader Award and Computer Weekly’s ‘Most Influential Women in Tech’.
Sam George
Skyscanner Head of Global MarketingCurrently working on a 12-month contract with Motorway where I lead the D2C CRM team responsible for lifecycle comms to 5 million+ customers who have listed their cars on Motorway.
Previously I was also with the Expedia Group leading multi-channel demand generation and CRM life cycle automations for Expedia TAAP, a travel booking platform used by over 1 million travel agents worldwide.
Lisa Beeching
ManyPets Head of People and Organisational EffectivenessCurrently Head of Business Support at ManyPets, I was hired to build a new pillar covering Transformational Change, QA, Complaints, Training, Resource Planning and MI—creating structure, insight, and operational consistency across the organisation.
Previously at First Central, I led Quality Assurance, Supplier Management, Operations, and Risk across multi‑site, outsourced and offshore teams. I delivered major advancements including speech analytics across 100% of interactions, a centralised QA hub, enhanced first‑line risk governance, and a supplier framework overseeing multimillion‑pound portfolios. Earlier, I scaled operations from 100 to 400 FTE and introduced multi‑channel capabilities, self‑service journeys, and new platform deliveries with IT and Finance.
I’m passionate about simplifying complexity, building strong teams, and using insight, technology, and governance to drive better customer outcomes and operational excellence.
Kieran Holdcroft
ManyPets Operations Director
Lisa Topliss
Ricoh Europe Director Strategy & Operations
Tammy Martin
Natwest Head of Connected Customer Experience, RetailProven track record of leading global business, growth strategies, developing international banking propositions, and driving commercial transformation initiatives that delivered sustainable revenue growth, increased customer acquisition, and enhanced market positioning.
Specialised in international customer acquisition, commercial growth strategy, strategic partnerships, digital acquisition optimisation, and stakeholder leadership within complex global banking environments.
Rosie Franca
NatWest Commercial and Institutional Head of Customer Experience, Midlands & East of EnglandSince joining NatWest Group in 2015, Rosie has held a range of roles across Business Banking, Entrepreneurship, Affluent Banking, and Corporate and Commercial Banking.
Before joining NatWest, Rosie spent 10 years in Australia, where she led teams across Retail, Small Business Banking, Commercial Banking, Real Estate Finance, Charities, and Not-for-Profit sectors.
Rosie holds an MBA from the University of York and a BSc (Hons) in Nutrition from the Federal University of the State of Rio de Janeiro, Brazil. She has also completed further qualifications in Senior Leadership and Fintech at Saïd Business School, University of Oxford, and Climate Change at the University of Edinburgh.
Rosie is a Fellow of Leadership Western Australia.
Ricardo Toral
HSBC Expat Head of International Customer AcquisitionCommercial banking executive with 21+ years of international experience leading customer acquisition, offshore banking growth, and cross-border banking strategies across the UK, USA, Mexico, Argentina, and global markets.
Proven track record of leading global business, growth strategies, developing international banking propositions, and driving commercial transformation initiatives that delivered sustainable revenue growth, increased customer acquisition, and enhanced market positioning.
Specialised in international customer acquisition, commercial growth strategy, strategic partnerships, digital acquisition optimisation, and stakeholder leadership within complex global banking environments.
Stefan Witteman
HSBC Client Experience LeadOver my career I managed CX and CRM teams across regions and worked with senior stakeholders to lift client satisfaction, increase retention and improve digital adoption. I achieve this by redesigning journeys, embedding voice of client programs and using data and insights to guide strategy. My work has also delivered cost efficiencies while keeping the client at the centre of decision-making.
I hold a Master’s in Marketing, a Six Sigma Green Belt and certifications as a CCXP and CXAD. My expertise covers CX strategy, journey mapping, digital transformation and CRM, with a strong focus on measurement, governance and experience design to embed sustainable customer improvements.
I am motivated by creating meaningful change for clients and organisations and remain focused on delivering tangible results in global banking and financial services.
Shanti Kaur Gray
HSBC Conversational DesignerMy career started on the frontline in customer service and moved through social media before landing in conversation design. That mix gives me a grounded view of what customers actually do in the moments that matter: what they ask, what confuses them, and what builds confidence and trust.
I’m passionate about responsible AI in customer service - using automation where it genuinely reduces friction, designing with clear boundaries and quality controls, and always keeping the human experience (for customers and colleagues) at the centre.
Ange Johnson De Wet
Barclays Business Banking UK Customer Journey Delivery Director for Lending TechnologyPrior to working at Barclays, Ange was a London based head of engineering at NatWest, a head of function at Lloyds Banking Group and a Programme Director at Deutsche Bank.
Within banking she’s worked in Business and Commercial Banking, Cloud Enabled Business Transformation, Operational Technology and Cloud Risk, Data and Analytics and Capital Markets Finance Risk and Regulatory Reporting.
Before working in banking, Ange worked in consulting as a senior manager with EY and a consultant with IBM. She worked across AsiaPacific and EMEA and focused on business and commercial banking and financial services. Ange worked as a developer, tester, designer, business analyst, programme analyst, project manager and programme manager. She has led business and technology strategies, programme reviews and complex technology enabled business transformations.
Ange has an honours degree in Mechanical Engineering (Mechatronics / Robotics) and Computer Science from the University of Melbourne, Australia.
Emma Greenwood
Lloyds Banking Group Head of Personal Banking Strategy & Conversational Banking
Oliver Parsons
Lloyds Banking Group Head of Ecosystems, Customer PropositionsOliver leads a proposition team at Lloyds Banking Group, building digital ecosystems that better serve customers by supporting them through contextually relevant customer journeys that help present the right solution at the right time, to help them better achieve their day to day needs. He is a digitally proficient leader with a passion for delivering insight driven business and customer outcomes, with expertise in delivering customer centric propositions; new products; marketing communications; and business improvement through multiple methodologies.
Nagendra Pandey
Nationwide Building Society Head of Customer Communications
Emma Perkins
Experian Head of CX Strategy EMEA & APAC
Adam Powers
Experian Head of Customer ExperienceRather than fearing developments such as generative AI, I have an undiminished hunger to understand and shape how innovation can enhance design practice and what happens next. I believe holistic design thinking is a business imperative and that the convergence of UX and Service Design is a priority.
My own success has come from an ability to combine an empathetic but demanding leadership style with a track record of consistently delivering award-winning experiences that have generated both enormous human engagement and significant commercial return.
Fellow Royal Society of Arts
Global Design Standards Board Member at General Assembly
BIMA Awards Judge
Ranked in Top 50 of CX Professionals in 2021
Jessica Ham
National Grid Head of Customer Experience
Jordan Hornby-Turner
Outsource and Workforce Optimisation Manager Outsource and Workforce Optimisation ManagerJordan Hornby-Turner is the Workforce Optimisation & Outsource Manager at Nespresso UK&I, with over a decade of experience across customer experience, workforce planning, operational leadership and business transformation. Having progressed from frontline customer service roles to leading workforce strategy and outsourcing partnerships, she brings a unique perspective on balancing efficiency, cost, employee engagement and customer outcomes. Jordan has led major operational improvement initiatives, technology implementations and contact centre transformation, while remaining passionate about developing people and creating high-performing teams.
James Vukashin
phs Group Head of Commercial OperationsCurrently the Head of Commercial Operations at phs Group, his focus is on improving the customer experience, increasing customer loyalty/reducing churn, ensuring the commercial teams are as efficient as possible, driving a new data strategy, ensuring the business is insight focused, the sales teams deliver and have the tools/systems to do the job and ensuring customer needs are met through a great service delivery, pricing model and product range.
Abdul Khaled
E.ON Next Director of TransformationAbdul Khaled is an award-winning digital transformation, AI and customer experience leader with 15+ years of experience driving growth, innovation and large-scale business change. He currently leads Digital Transformation at E.ON, where he is spearheading a major digital transformation and introduction of a AI native operating model. Abdul also delivers AI leadership sessions at London School of Economics and Political Science. He has been recognised as one of Europe’s leading customer experience professionals, including being named in the Top 50 CX Leaders, Top 35 CX Professionals in Europe and the Inspire 100 UK list. As a speaker and industry commentator, Abdul is passionate about helping organisations harness technology, AI and customer-centricity to create sustainable competitive advantage.
Jo Hetherington
Head of Customer ExperienceMy work has been recognised industry-wide, serving as Chair of Judges at both UK and International Customer Experience Awards, contributing to senior CX and Service forums, and being featured in multiple industry leadership listings. Alongside my CX career, I am committed to creating inclusive workplaces.
I’m driven by the belief that exceptional customer experience is a strategic growth engine and I’m passionate about leading teams that make this real.
Naomi Sweeting
Places for People Director of Customer Research & Insight
Abs Owdud
Pharmacy2U Ltd Head of Customer Insight
Simone Woodrow
HM Revenue & Customs Head of Equalities and Extra Support for Customers and Customer Experience Strategic Lead
Meera Nayyar
UK Civil Service Head Of Passenger ExperienceDynamic and engaging senior leader with a solid record of delivering transformational change. Passionate about the arts and culture and using soft influence in transformation.
Resume
• Leadership – experienced leader of high-performance teams within government and industry.
• Evidence driven – proven track record of delivering new concepts at pace to create real change.
• Strategically adept – progressive strategic thinker in novel and complex environments.
• Communication – engaging influencer at the highest levels, from CEOs to Government Ministers.
• Programme delivery – delivery of transformational change programmes to drive real world results.
• Stakeholder management – strong partnership skills and excellent relationship manager.
Bogdan Grigorescu
Direct Line Group Sr Technical LeadBogdan has a track record for achieving superior customer experiences and delivering significant cost efficiencies by leveraging AI technologies worldwide.
Bogdan is also a speaker at global conferences on AI, data privacy, counter-intelligence and security.
Background in electronics and telecommunication engineering. https://www.linkedin.com/in/bogdan-g/
Fleur van der Ende
Allianz UK Head of Propositions & Customer Experience
Gabriel Ross
Homeprotect Home Insurance Head of Customer StrategyGabriel Ross is Head of Customer Strategy at Homeprotect Home Insurance, where he has been driving customer-focused initiatives since September 2020. With expertise in scaling deal flow and commercial strategy, he specialises in customer acquisition, PR, content creation, and brand development. His career spans multiple high-growth ventures, including roles as Growth Lead at Muse App and Co-Founder of Nettle. Prior to his current position, Gabriel held strategic marketing and commercial roles at Growth Street, where he developed scalable customer acquisition strategies and led commercial operations. He began his career with experience at J.P. Morgan and holds a Bachelor's Degree in Economics from the University of St Andrews.
Ingrid van Ruiswijk
Thrivin Head of Customer SupportWhat I enjoy most is helping organizations create better experiences for their customers while building engaged and successful teams.
I work to improve customer journeys, drive operational excellence, and explore how innovation and technology can strengthen customer relationships.
I'm passionate about people, leadership, and creating experiences that customers genuinely remember.
Erdo Dwiputra Rakasiwi
Philip Morris International Head of Global CRM Product Group
Harry Blamire
The Royal College of Surgeons of England Director of Customer ExperiencePart strategist, part operator, and full-time champion of people-centred design, Harry is known for bringing energy, clarity, and a healthy dose of pragmatism to complex challenges.
His guiding philosophy? Be curious, be kind, get things done.
Joss Murdoch
Energy Saving Trust Customer Experience SpecialistI’ve worked my way up from frontline customer service to designing and implementing new and improved digital services with stops along the way working on complaint handling and minimisation, efficient multi-channel working and digital user experience and accessibility. Currently I’m focused on helping Home Energy Scotland and Energy Saving Trust translate their services to the digital world.
I’m most interested in the opportunities of WhatsApp as a customer service channel, how to balance efficiency with effective personalisation in digital customer service, and how best to utilise AI to level up the customer experience.
Helen Luty
Landmark Information Group Head of Customer ExperienceHelen has over 20 years of Customer Service Leadership experience across a variety of B2B and B2C businesses. As Head of Customer Experience for Landmark Information Group, Helen covers service, support and success across a variety of Landmark brands, building and improving processes to ensure Landmark are easy to do business with, that focus on positive outcomes, that seek and learn from feedback and that look to the ever-evolving needs of customers.
Helen’s passion for making a difference, cascades throughout the CX Teams and has resulted in high engagement scores and as we all know…engaged and happy teams mean engaged and happy customers.
Helen has been named in the CXM Stars Top 25 Professionals 2024 and 2025, Was awarded CX Professional of the Year at the UKCXA23, Customer Service Professional at the UK Customer Satisfaction Awards 2023 and her team won Best B2B Customer Experience at UKCXA24 and Best Use of Customer Insight at the Engage Awards 2024.
Prashant Parekh
Movianto UK Head of Customer CareI have also led Customer service and transformation in large organisations like TUI (a FTSE 100 company), UK’s largest automaker Nissan Motors, Brita UK, CitySprint (DPD Group), NHS and Transport for London.
Bonnie Muzam
Flogas Britain Head of Customer ExperienceBonnie currently leads Flogas Britain’s customer experience strategy and transformation programme, focused on simplifying customer journeys, reducing effort, improving service performance and embedding a culture where everyone takes ownership for delivering great customer experiences. Her work spans customer insight, service transformation, employee engagement and organisational culture, helping teams turn customer feedback into meaningful action.
A recognised CX leader, Bonnie is passionate about building customer-focused organisations that deliver lasting value for customers, colleagues and businesses alike.
Doug Spencer
Anglian Water Services Smart Metering LeadDoug is Smart Metering Lead for Anglian Water where he has worked for over 35 years, primarily on water distribution; quality, leakage and water use monitoring and analysis. Over the last 9 years he has led the programme to take Anglian from proof of concept to company-wide rollout of AMI. He is co-programme lead on UKWIR BQ02 zero leakage and chairs the Croydon group and OFWAT’s ‘use the data group’, he is also a former member and chair of the CIWEM Scientific Group Committee.
Chloe Hathaway
TradeKart Head of Merchants
Natalie Fuller
Zempler Bank Head of Customer ExperienceNatalie has spent the last 8 years at Zempler Bank, playing a key role in its journey from fintech challenger to established digital bank, with a clear focus on supporting UK small businesses.
Her work spans improving everyday journeys, reducing avoidable friction and helping teams deliver better outcomes for customers – while balancing commercial goals and regulatory expectations.
She’s particularly passionate about making CX transformation real and sustainable, sharing honest lessons on what works (and what doesn’t) when driving change across people, process and technology.
Sabina Onwuka
London Borough of Barking and Dagenham Head of Customer ServicesSabina Onwuka is an award winner in Customer Experience and Innovation. She is also a champion of Customer & Colleague Experience. A passionate & knowledgeable Public Speaker she engages and inspires audiences with a dynamic approach tailored to their specific needs. A Coach, a Mentor and Leader with a genuine desire to support young leaders to be a better version of themselves for tomorrow's world. Sabina teaches how to foster team spirit, resilience, team motivation and confidence. She demonstrates how to create a safe place for people to express their concerns in any workplace situation, which is more important than ever. Sabina sits on the Standard Advisory Board of the Contact Centre Management Association, is a Chair of governors at her local primary school and Heads the Customer Services department at The London Borough of Barking & Dagenham.
Dan O'Sullivan
London Borough of Hackney Head of ServiceToday I lead a major commercial and regulatory portfolio within the London Borough of Hackney, providing strategic leadership across economic development, business regulation, entrepreneurship and organisational reform.Over the last eight years I have transformed a £1.2 million annual deficit into a financially sustainable service generating more than £4 million annual income, contributing over £25 million annually to the local economy and supporting 311 residents into business ownership. More importantly, I have worked with residents, businesses, elected Members and partners to improve places, expand opportunity and strengthen communities.
My leadership is built around working with and through others. I have supported more than 30 promotions, developed future leaders, built award-winning teams and created partnerships across local government, central government, City Hall, businesses and communities to deliver lasting change.Beyond Hackney, I support policy development, organisational improvement and system reform through engagement with HM Treasury, the Greater London Authority, national boards and more than 60 local authorities. I co-created OpenMarkets.London, bringing together all 33 London boroughs around a shared reform agenda to improve economic participation, business support and future approaches to licensing reform.
My leadership philosophy is built around three principles.Candour. Early truth beats late surprise. Honest conversations, clear expectations and timely challenge create stronger organisations.Connection. Stay close to people. Understand why we are here and never lose sight of the people and communities we serve.Collaboration. The most complex challenges are solved by bringing together people, organisations and systems around shared outcomes.
Leigh-Anne Gray
Vanquis Senior Specialist Complaints Manager
Luke Squires
Forge Holiday Group Group Director of OperationsLuke is a senior leader with extensive experience across Retail, Customer Experience, Operations and HR, known for building high-performing teams and delivering meaningful results. He combines strategic thinking with a relentless focus on execution, using technology and innovation to enhance customer experience and drive efficiency.
Passionate about people, Luke is a strong advocate for neurodiversity, seeing it as a catalyst for creativity, problem-solving and performance. As a parent to three neurodiverse children, he brings both personal insight and professional commitment to creating environments where different minds thrive.
Isobel Parker
Close Brothers Customer Experience Lead
Colin Goodbody
Bromford Flagship Head of Customer Operations
Tansy Cox
Serco Global Cyber Delivery LeadThroughout her career, Tansy has specialised in helping organisations navigate complex transformation by bringing structure to ambiguity, aligning stakeholders around shared outcomes, and translating strategy into meaningful action.
Alongside her work in digital transformation, Tansy is Co-Chair of Serco's multicultural inclusion network, Embrace, where she has helped grow engagement, build community participation and create sustainable governance models that empower others to lead.
Her work sits at the intersection of people, process and technology, with a particular interest in how trust, communication and behavioural signals influence engagement, adoption and long-term loyalty.
Tansy is passionate about creating environments where people choose to participate, contribute and stay engaged, whether as customers, employees, stakeholders or community members.
Richard Murray
Cambridge University Press & Assessment Global Director of Customer ServiceRichard Murray is the Global Director of Customer Service at Cambridge University Press & Assessment, where he leads customer service strategy and transformation across a global education organisation serving learners, educators, institutions and partners worldwide.
Vanessa Milan
Cambridge University Press & Assessment Head of Voice of the Customer, Global OperationsPassionate about Voice of the Customer and a natural customer advocate, I specialise in engaging internal stakeholders and turning customer insight into strategic improvements that enhance the customer experience across the organisation.
A self-starter with a multidisciplinary approach, I lead the development and execution of the Voice of the Customer programme, strategy, and governance across departments at Cambridge University Press & Assessment.
Busola Akinsola
The Open University Head Of Capacity, Resource and Operational Planning
Naba Elsaid
Durham university Reader of Clinical pharmaceutics
Carly Gibbs
Olympia Events General Manager - International Convention CentreCarly Gibbs is General Manager of the International Convention Centre (ICC) at Olympia Events, where she is leading the operational mobilisation and premium customer experience strategy for London’s newest convention centre. Since joining as Head of Customer Experience and stepping into her expanded role in January 2026, Carly has combined over 20 years of event leadership expertise with a people-first approach to delivering innovative, seamless and world-class event experiences.
Atossa Vaziri
Director, Product MarketingAtossa Vaziri is Product Marketing Director at Checkout.com, with 18+ years building go-to-market and customer advocacy teams across AdTech, FinTech, and enterprise AI at companies including Google, Dataiku, Spendesk, and Perk. At Perk, she built the customer advocacy team from scratch, growing G2 reviews from 10 to 476 and reaching 97% customer satisfaction and launching the Customer Advisory Board. She's spent her career turning customer voice into a strategic growth lever.
Melanie Fischer
Xero Director, Customer Experience - UK & EMEAResults-oriented Director with 20+ years' experience in service excellence and continuous improvement. Expert in defining service excellence strategies that remove customer friction through AI-tooling, automation, and self-solve solutions. Motivational leader of 300+ staff, skilled in aligning global operations with business OKRs and leading Lean/Six Sigma re-engineering initiatives.
Areas of expertise include:
- AI & Technology Strategy: Defines and implements strategies to replace legacy tooling with AI-Assistance interwoven with human assistance.
- Process Innovation: Uses Lean/Six Sigma to simplify workflows and improve resolution speed
- Global Operations Leadership: Leads global teams including outsourced vendor BPO and in-house resolution and escalation teams
- Stakeholder Influence: Experienced C-level advisor and member of UK Leadership teams directly reporting to C-suite
- Quality Assurance and CSAT: Oversees CSAT and AI and Human-agent QA frameworks to drive Customer-Sentiment.
Steve Herbert
TLT LLP Director of Customer StrategyI have a reputation for developing high performing teams and driving successful operational, digital and organisational design changes. A committed customer brand ambassador with an in-depth knowledge of customer service excellence and a passion for automation, technology and continuous service improvement. Passions include Technology, Mentorship, Music, Social Impact, Sustainability, Sport & Wellbeing and spending time with family. I also invest in opportunities with that align with these interests.
Over the past few months, I’ve been actively involved in various short-term contract and community projects that allowed me to continue contributing to customer experience transformation while giving back to local organisations. These projects have reinforced my passion for leveraging technology and strategy to create seamless and personalized customer experiences. Now, I’m ready to bring these fresh insights and a renewed focus to a senior CX role where I can drive significant business outcomes.
David Trevithick
LCP Delta Head of Customer Insight
Veatriki Tzannatos
Colgate-Palmolive European Division Consumer Affairs Senior Manager
Malory Beaham-Powell
WeWork Senior Manager, SaaS Customer Success
Cher Lowies
Interactive Investor Customer Insights ManagerBlending behavioural science with customer insight, Cher is naturally curious about why customers behave the way they do and enjoys helping organisations challenge long-held assumptions with real evidence. She believes the best research doesn't just answer questions, it changes the way people think.
Her work focuses on uncovering what really matters to customers, translating complex research into practical recommendations, and helping organisations make confident, evidence-based decisions.
Steve Morrell
ContactBabel Managing Directordecades, and his analysis has been featured across the BBC, ITV, Sky, the Guardian, Forbes and the Financial Times. He has also advised the UK government on the impact of offshoring on the UK economy.
Lloyd Buxton
Omilia Regional Sales Director, Europe
Raoul Monks
Flume Founder and CEO
Charles Studt
delight.ai CMO
James Readhead
Peopleware Global Head of ServicesJames Redhead is a customer success and professional services leader with over 20 years' experience delivering enterprise WFM, HR, and cloud technology solutions globally. Prior to Peopleware, James was Practice Director for EMEA and APAC at UKG (formerly Kronos), leading the regional Professional Services organisation. He built an offshore delivery model that let local consulting teams focus on customer engagement and solution design, improving consultant occupancy while maintaining delivery quality. As Practice Manager for the PMO, he oversaw project governance across strategic programmes and acted as executive sponsor on complex, multi-country implementations. At Peopleware, James leads Consulting, Customer Success, Support, and Learning, with end-to-end responsibility for the customer journey from implementation through long-term adoption. His focus is aligning professional services, customer success, and support around measurable business outcomes, tracked through customer satisfaction and retention.
Neil Titcomb
Capacity SVP of EMEA Sales
Mark Clydesdale
Tap CXM Head of Strategic ConsultingMark is Head of Strategic Consulting at Tap CXM, helping brands unlock the value from their investments in technology and AI, and accelerate growth through strategy, measurement and new ways of working.
Tom Miller
Invoca Senior Director, Customer Success
Alexander Toft
Moonpig General Manager International
Nicki Young
RS Group Chief Customer OfficerUnder his leadership, RS Group has seen digital revenues grow from £700 million to over £1.8 billion—now accounting for 60% of the company’s total revenue.
As President of Okdo, Nicki helped scale the business to ~£100m with double digit operating profit within three years and secured strategic partnerships with major technology brands, including Nvidia, one of the largest AI company world. Prior to joining RS Group, Nicki was instrumental in launching BT Sport and revitalising BT’s handset strategy.
Stijn Bannier
adidas Global Digital Product Director (.COM/app/consumer services)Stijn Bannier is a product leader with a proven track record of driving transformative change and engaging customers.
As the Global Product Director at adidas, Stijn leverages extensive experience, among others from Air France-KLM and the University of Brussels, to lead high-performing teams and deliver innovative solutions.
Outside of work, Stijn is also keyboard player in the punk rock band Sparrow Falls and the stoner band 22AD, with which he has toured through Europe.
Richard Pash
Zurich Chief Customer OfficerRichard Pash joined Zurich in July 2016 as Director of UK Life Marketing. He became UK Marketing Director in 2017 and UK Chief Customer Officer in 2020. Richard leads the UK and EMEA Customer Office, delivering Brand Marketing, Digital Marketing, Customer Insight and Experience, Customer Communication, and Events. He is responsible for marketing and customer activity for each of our business divisions and across the broader UK business. He is a member of the Global Customer Office Leadership Team and a Vice President of the Institute of Customer Service.
Richard has a wealth of experience, as Director of Marketing and Customer within market leading financial services, telecoms and ‘fast-moving consumer goods’ industries. Richard has achieved significant results through a strong focus on consumer needs and leading strategic initiatives. He has broad experience in managing business units in companies such as Virgin, Vodafone and Mars.
Richard lives near Marlborough and studied at the University of Oxford where he achieved an MA in Chemistry.
Kevin Murphy
Natwest Rooster Money – Youth and Families Chief Operating OfficerKevin Murphy now leads the NatWest RoosterMoney (NWRM) Chief operating Office, with the specific remit of translating the company vision into execution. This includes leading the Data, Risk, Programme Management and People functions within the organisation. NatWest Rooster Money is a kids' prepaid debit card and pocket money app which helps our youth and family customers build financial capability and manage their money better.
Kevin has also worked in Procurement for over 25 years spanning across many industries, such as
Electronics, Bio Tech, Engineering, NHS, Computing and Finance. He is passionate about ensuring NatWest play their role in supporting the UK in building financial confidence within our families and communities.
Ellie Bateman
Centrica Chief of Staff, CCOA mother of two, a dreamer, a coach, a mentor and passionate about how humans work and helping people achieve their dreams, whatever they may be!
Claudia Nicholls-Magielson
Simplyhealth Chief Customer OfficerI'm a board level strategic commercial leader with significant experience in fintech, retail, publishing and FMCG. I have delivered breakthrough results at local, regional and global level, based in the Netherlands -where I'm from-, Switzerland and the UK. I have a passion for purpose brands and people. My pet-hate is gobbledygook.
I have led and managed large budgets and multifunctional teams with full P&L ownership. My history includes digital transformation, new business development, B2B and B2C, launching on-line only businesses, and running e-commerce.
I enjoyed the first 10 years of my career with Procter & Gamble in roles of increasing complexity and responsibility, prior to joining Yum! brands. I I joined consumer association Which? in '13 to help innovate the brand into professional advice and became Sales and Marketing Director in '15, leading a team of 145 people across the sales, marketing and customer service teams. I then spent a couple of years as freelance strategic growth consultant helping a variety of amazing businesses grow (again), inc. bwin, Weight Watchers, OCS and Yamaha. A move into FinTech as Commercial Director Money for Moneysupermarket Group led me to make the transition into the dynamic world of Open Banking start-ups. I'm now Chief Revenue Officer at Snoop, 'helping everyone to be better off'.
Suresh Balaji
Lloyds Banking Group Chief Marketing OfficerPreviously he was Global Head of Marketing & Communications for Standard Chartered Bank based in Hong Kong. Prior to this, Suresh worked for HSBC, WPP and GSK, where he held various leadership roles in strategy, sales, products, media and advertising across the UK, Middle East, India and Asia Pacific.
Mike England
Flowtech Group CEO
Martin Villanueva
IKEA Global Customer Engagement Lead
John Anderson
NBCUniversal Director of RetentionJohn Anderson is a dynamic and visionary leader with over 17 years of expertise in membership, CRM, lifecycle, retention, and subscription marketing. He has driven transformative growth for global brands including NBCUniversal, Amazon, DAZN, and McLaren, pioneering data-driven strategies that maximise engagement, retention, and revenue.
Anna Cook
Sky Managing Director - Customer ServiceA passionate customer champion and people leader, focused on transforming customer experiences using data, technology and brilliant people, driving value for Sky. Responsible for a large, complex customer service organisation, with teams that span in-home engineers, contact centres, CX experts and agile tech teams, Anna has been modernising customer experience across channels and spearheading the adoption of Gen AI to make things easier for everyone
Key achievements over the past few years have been:
•Delivering best-in-industry customer service with the lowest Ofcom complaints per customer
•Growing new digital services and channels that help customers 24/7 - from live chat to automated services checker
•Designing & executing partnership with Openreach to install FTTP in customers’ homes with industry beating NPS
•Obsessing about friction, reducing errors and driving up reliability to improve customer resolution and reduce wasted costs
•Improving customer experience, via market leading NPS scores (+60)
•Best in class People Engagement scores (80+) delivered via new people initiatives such as CX Circles, D&I focus, leadership model and engagement
•Built innovative, new contact centre structure, using Families (vs hierarchical rations) and introducing agile to build a continuous learning and “speedy feedback” culture
•Sponsored and championed the pioneering development of Time to Care volunteering programme. To date it has delivered over 100k weekly friendship conversations and 70k hours of community volunteering to 40 charities UK wide.
Prior to this role, Anna was Group Director of Internal Comms sitting on the UK Management Team at a time when Sky became a European business. Beyond Sky, worked for Emap Plc (Publishing) and Sage Software in marcomms, sponsorship, brand, CSR, development and HR roles
Anna is passionately from Yorkshire, but lives by the sea in Tynemouth near Newcastle, has a 12-year-old son (the love of her life!), and loves to be outside. A passionate walker, on/off runner, gym-goer and rugby-mum. Also, a voracious book reader and traveller.
Nessa O'Gorman
Expedia Group Director, Product ManagementNessa is a visionary Product Director transforming business outcomes through strategic innovation and customer centered solutions. Currently leading one of Expedia Group's top strategic initiatives, revolutionising CRM capabilities through hyper personalisation and AI driven contextual awareness initiatives. With expertise spanning multiple industries, she bridges strategy and execution to build high performing teams delivering impactful products at scale.
Also an accredited high performance welness coach, Nessa is passionate about helping busy people achieve sustainable performance through practical lifestyle shifts. She is an expert in her field at addressing the intersection of performance and wellbeing.
Zeke Zhiqian Wu
Nissan Motor Corporation Global CRM Program Manager• 13 years’ experience in maximizing the value of CRM, data, and AI technologies in sales and customer communication to improve revenue, conversion, and operational efficiency.
• Initiate and manage global change to ensure technology value realization by aligning strategic objectives, identifying high-impact use cases, leveraging data insights, and applying AI solutions.
• Skilled in managing stakeholders at all levels, including senior leadership and partners, ensuring clarity, adoption, and measurable business outcomes.
Anna Roughley
The Lending Standards Board Deputy Chief ExecutiveThe LSB's mission is to innovate and work with businesses that offer financial products and services to deliver better outcomes for their customers. The LSB uses pioneering Standards and Codes to tackle emerging risks and extend protections where there are gaps in the statutory framework. Anna has extensive experience in risk and compliance and is passionate about ensuring customers receive the right outcomes in the financial services sector.
Vaibhav Verdhan
AstraZeneca Senior Director, Global
Moritz Wolf
HP Global Head of CRM CoE – Data, Intelligence & OperationsI lead customer transformations that scale - whether building from the ground up in fast-growth environments or evolving enterprise-wide models for global impact. I place customer value at the heart of business management.
Paul Pugal
FedEx MD Customer Experience UK & IrelandPaul Pugal is a highly accomplished director with extensive experience in operations, strategy, and change management across the financial services, media, and logistics industries. He is recognized for his ability to transform complex data into effective strategies that boost profitability and customer value. In his current position as Managing Director of Customer Experience at FedEx, he has successfully merged four business units, significantly digitized customer contact, and reduced phone inquiries by 400,000, achievements that earned him the prestigious FedEx 5 Star award.
Prior to his role at FedEx, Paul demonstrated his transformative leadership as COO of MyPolicy Ltd, where he overhauled a struggling operation by drastically cutting call wait times, reducing operating costs by 15%, and saving over £1.2 million annually through contract negotiations. His tenure as Customer Services Director at Autotrader was also marked by success, where he achieved a "9 out of 10" customer recommendation rate and significantly reduced credit losses. Paul's expertise is further solidified by his Master of Science in Statistics and Information Technology.
Jo Kirkham
Liverpool Football Club Vice President of Fan Experience
Sean Philip
Legal & General Customer Engagement & Activation DirectorSean has recently been appointed Customer Engagement & Activation Director at Legal & General, having held various positions within the pensions, investment & insurance firm since he joined in 2020.
Sean is responsible for the development and execution of L&G’s customer engagement strategy - combining technology, data and insight to improve customer experiences and drive positive outcomes.
Prior to his current role, Sean was responsible for Non-Advised Sales for L&G’s Retail Protection D2C distribution business, with a particular focus on bridging the gap between online and telephony new-business journeys, and has also held senior Marketing positions within L&G’s Retail Annuities and Financial Advice businesses.
Sean has also held senior roles in marketing agencies, supporting brands in automotive (Ford, Toyota), FMCG (P&G, Unilever), energy (EDF), consumer electronics (LG) and retail (LEGO, Uniqlo), to create award-winning customer acquisition strategies with engagement at their core.
He is a keen advocate for ensuring financial services businesses meet and exceed consumer expectations, and regularly draws inspiration from the experiences brands outside the traditional FS space are building for their customers.
Adam Knight
Travelex Director of Marketing
Thomas Husson
Forrester VP, Principal AnalystThomas is a vice president and principal analyst serving chief marketing officers. Thomas helps firms reduce the gap between brand, customer, and employee experiences. His research covers the disruptive role of culture, consumer behaviours, and technology — especially AI — in digital and sustainable transformations.
Thomas has spoken at numerous events around the world, including Mobile World Congress, DMEXCO, WebSummit, and VivaTech, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.
He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their marketing, CX, digital, and sustainable strategies.
Claire Braines
JPMorgan Chase & Co Executive Director - Head of Banking Operations
Teddy Tepavicharova
The Telegraph Head of Programmatic SalesTeddy is an award-winning strategist and commercial leader in marketing and advertising, currently heading the Telegraph’s Programmatic Sales, while managing a growing global client portfolio. Her work has earned widespread recognition, including accolades such as Forbes 30 Under 30, Outstanding Transformation of the Year, BIMA100 and The Future 100 Club.
Allison Coucher
Sky Head of Business ServicesTechnology excites me and I am passionate about ensuring that tech helps provide the best PX which then leads to a great CX for Sky's Business customers.
Sakina Mirza
British Airways Senior Commercial Strategy AnalystSakina Mirza is a Senior Commercial Strategy Analyst at British Airways, where she leverages data-driven insights to guide strategic decisions. She brings expertise at the intersection of data, business strategy, and customer experience.
Her career reflects a passion for translating complex data into actionable strategies. She has a proven track record in building robust statistical models, driving innovation, and solving unique business challenges through predictive analytics.
Beyond her corporate role, Sakina is actively engaged in mentoring and social impact initiatives, volunteering with organizations focused on economic empowerment and poverty alleviation.
At the Customer Engagement Summit, she brings her perspective on how predictive analytics can unlock smarter, more meaningful interactions with customers while balancing innovation and responsibility.
Phil Payne
Bidvest Noonann Director of IT Customer ExperienceWhat drives me is simple: creating a positive experience with IT. Whether it's the people delivering the service or the technology itself, I believe every interaction should be a positive one.
This matters more than ever today. The technology people use at home is often more advanced and intuitive than what they encounter at work. That’s a complete reversal from when I started out—back then, going to work felt like stepping into the future. Now, it can feel like stepping back in time.
That’s the challenge—and the opportunity—I’m passionate about: closing that gap and making workplace IT not just functional, but genuinely enjoyable to use
Thomas Bassett
Haleon Global Director - Customer and Channel
Francesca Rea
NewDay Director of Customer Operations
John Rankin
Sky Director of Home Service & Broadband Service DeliveryJohn Rankin is the Director of Home Services and Broadband Service Delivery at Sky, leading customer-centric transformation across field operations and service delivery. With a passion for innovation and a deep commitment to customer experience, John is driving the evolution of home services through digital enablement, operational excellence, and empowered frontline teams. At the Customer Engagement Summit, he brings insights on the future of customer service—where technology, empathy, and agility converge to meet rising expectations.
Abhineet Kesarwani
Customer Value & Experience, Digital Regional DirectorWith career experience spanning the US, UK, Europe, Middle East, Africa, and Asia, Abhineet blends a global perspective with deep regional insight. He has held both in-house leadership roles and consulting positions with major operators like Vodafone, Airtel, du, Maxis, and StarHub, as well as with IT and SaaS solution providers delivering MarTech and CRM platforms at scale.
Abhineet is passionate about helping businesses unlock customer lifetime value through data-driven decisioning, behavioural segmentation and meaningful omnichannel journeys.
Natalie Rea
Clarity Environmental Chief Executive Officer Natalie is CEO of Clarity Environmental, winner of the Engage Great Place to Work Award 2025 and Engage Best Employee Wellbeing Strategy 2025. Named in the FEBE growth 100 list 2 years in a row, an annual ranking highlighting the 100 fastest growing privately owned businesses in the UK, Clarity Environmental celebrates an enviable 99.6% customer retention, demonstrating how forward thinking and futuristic people and culture strategy,
directly transforms customer experience and financial performance.
Natalie is a Great British Entrepreneurial Award Winner, approaching her CEO role from an HR background and will share her case study,
detailing how Clarity’s unique people strategy developed a culture of “People with purpose, finding joy in the job, turning visions into victory.”
As a speaker, Natalie openly shares the core methodologies driving award-winning employee engagement of 97% of employees agreeing they would recommend Clarity as a place to work and how this engagement strategy achieved more than 58% profit growth in 2 years.
Ross Antrobus
LIV Golf SVP Insight and Analytics
Elizabeth Ajala
Monzo Bank Risk and Control DirectorElizabeth Ajala is a seasoned strategic leader with over 15 years of experience transforming operations and customer strategies within fast-paced, highly regulated financial environments. Currently the Risk and Controls Director at Monzo Bank, Elizabeth is at the forefront of shaping the bank’s next phase of growth by building a central Shared Services function from the ground up - bringing innovation and structure to first-line risk management.
Over her nearly six-year tenure at Monzo, Elizabeth has held key leadership roles across Complaints, Quality Assurance (QA), and Disputed Transactions, where she successfully built, scaled and transformed operations. As Head of QA, she established Monzo’s first centralised QA function, saving the business over £700K annually through automation and process optimisation. Earlier, as Complaints Service Manager, she rapidly grew the team and implemented robust regulatory frameworks during a critical phase of Monzo’s expansion.
Prior to joining Monzo, Elizabeth honed her skills at the Financial Ombudsman Service and RBS/NatWest, where she developed deep expertise in resolving complex customer issues and leading operational reform.
Elizabeth is known for her passion for customer-centric service, building inclusive and high-performing teams, and delivering sustainable, scalable results. In 2021, she founded Monzo’s “Mutual Mentorship Programme,” a diversity and inclusion initiative that has become a cornerstone of the bank’s culture, offering mentorship to senior leaders and driving greater equity in leadership pipelines.
Named to the Women in FinTech Powerlist 2022 by Innovate Finance, Elizabeth is also a frequent speaker and panelist, recognised for her insightful contributions on topics ranging from operational excellence and leadership to diversity in financial services.
Whether she’s driving transformation behind the scenes or inspiring audiences from the stage, Elizabeth brings authenticity, clarity, and impact to every conversation.
Kathleen MacLean
Dr. Martens Global Head of Customer Growth Strategy & PlanningWith more than 15 years of experience across scale-ups, technology businesses and global consumer brands, Kathleen has built and led growth, customer intelligence and digital transformation initiatives spanning automotive, clean technology, telecommunications, fintech and retail. She has worked with organisations including Dr. Martens, BMW, O2, BT, Huawei and ev.energy, helping businesses accelerate customer acquisition, increase retention, optimise customer lifetime value and deliver measurable commercial growth.
Known for translating complex customer, data and organisational challenges into practical growth strategies, Kathleen combines deep expertise in customer intelligence, digital transformation and commercial strategy to help businesses uncover untapped opportunities, scale more effectively and build the foundations for long-term success.
Her approach bridges strategy and execution, enabling organisations to turn customer insight into sustainable growth and competitive advantage.
Jana Kreissig
Porsche AG Customer Research & Insights Expert
Neal Silverstein
Specsavers Head of Technology Customer ServicesNeal has a track record and passion for delivering Industry leading customer service to support the growth of Specsavers, and make a difference to more peoples lives through improving their sight & hearing.
Always looking for innovative ways to enhance the customer experience and maintaining relevance in the ever changing world we live in, be it data compliance, cyber security, customer expectations as well as colleague aspirations.
Nick King
AutoTrader Insights DirectorA consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and offline channels.
Nick joined Auto Trader in January 2007 running Business Intelligence and in 2010 built the retailer insight team running master classes and webinars. He also makes short films to evangelise about data and Insight and speaks regularly at conferences in Europe, Canada and North America.
Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University, Cambridge.
After graduating from Loughborough in 1986 , Nick spent years in advertising and planning at Dorlands and Lintas, was a guitarist with Great Northern Electrics, a publisher on HiFi magazines at Petersen/EMAP and a research Director at Media agency Carat/Difiniti responsible for a team of researchers advising a range of Blue-chip clients on the development of their marketing and communications strategies in the Digital arena.
Michalina Bidzinska
Fortnum & Mason Commercial Lead UX DesignerShe has helped improve conversion and user experience for multiple brands, including Fortnum & Mason and Canon Europe. With a strong background in experimentation and insight-led experience design, she delivers measurable improvements that put customers first.
Carl McCartney
Les Mills Global Sales Enablement Director (Global Markets)Carl McCartney is the Global Sales Enablement Director at Les Mills International, where he champions the link between customer experience and sales performance. With over a decade of leadership across sales and customer-facing teams, Carl has built a career on helping organisations turn exceptional experiences into lasting commercial results.
He leads global initiatives that equip sales teams to deliver value at every stage of the customer journey, blending data-driven insight with practical enablement. His programmes span sales training, customer success, negotiation, and leadership development — all designed to drive growth while keeping the customer at the heart.
A regular keynote speaker and panel host, Carl is passionate about how innovation and emotional intelligence can enhance both employee and customer experience, shaping the future of high-performing organisations.
Adam Flitton
Allianz Principal Behavioural Scientist
Melanie Fischer
Xero Director, Customer Experience - UK & EMEAResults-oriented Director with 20+ years' experience in service excellence and continuous improvement. Expert in defining service excellence strategies that remove customer friction through AI-tooling, automation, and self-solve solutions. Motivational leader of 300+ staff, skilled in aligning global operations with business OKRs and leading Lean/Six Sigma re-engineering initiatives.
Areas of expertise include:
- AI & Technology Strategy: Defines and implements strategies to replace legacy tooling with AI-Assistance interwoven with human assistance.
- Process Innovation: Uses Lean/Six Sigma to simplify workflows and improve resolution speed
- Global Operations Leadership: Leads global teams including outsourced vendor BPO and in-house resolution and escalation teams
- Stakeholder Influence: Experienced C-level advisor and member of UK Leadership teams directly reporting to C-suite
- Quality Assurance and CSAT: Oversees CSAT and AI and Human-agent QA frameworks to drive Customer-Sentiment.
Tracy Lawson
The Open University Director Contact Centre
Preyan De Silva
Wimbledon Head of Ticketing, All England Lawn Tennis Club (AELTC)Before joining AELTC, Preyan built a diverse and accomplished career. He began in cricket, spending six years at Lord's Cricket Ground with the Marylebone Cricket Club (MCC) in Ticketing and Membership. He then transitioned to the corporate world, where he spent eight years in London’s financial sector, gaining valuable experience in investments, finance, and law respectively.
Mark Croucher
P&O Cruises Director Guest Journeys and Planning
Edward Sims
EnviroVent Customer Experience DirectorWith over a decade of experience driving customer-centric transformation across both B2B and B2C landscapes, leading both Commercial and Customer areas of fast paced, entrepreneurial businesses.
Currently focused on people and technology based change management programs, in a high growth market sector.
John Lewis
Wiley Director of Customer Experience, Research, & InsightsJohn S. Lewis is the Director of Customer Experience, Research, and Insights at Wiley, a global leader in research and learning publishing. In this role, he leads a team dedicated to fostering a customer-centric culture through data-driven insights and strategic research.
With over 15 years of experience in positions focused on customer experience and research, John has collaborated with some of the leading companies in telecommunications, education, healthcare, and financial services, both on the corporate and vendor sides. Throughout his career, he has transformed customer listening programs, implemented organisational customer experience strategies, and built high-performing Customer Experience (CX) and Insights teams. Recognised for his insights-led leadership style and expertise in storytelling with data, John specialises in leveraging technology and customer insights to enhance organisational capabilities, improve the customer experience, and drive business performance.
Verity Mercer
Renault Head of Customer Experience and Quality
Samantha Lewis-Williams
Financial Times Head of Marketing Automation
David Bellinger
Network Rail Head of Insight
Jessica Ham
National Grid Head of Customer Experience
Aida Mutapcic
KFC Customer Recovery ManagerSpecializing in customer service management and process optimization, I am passionate about aligning operational strategies with evolving customer needs. My mission is to empower teams and deliver exceptional experiences through collaboration, innovation, and effective communication. I remain committed to driving continuous improvement and fostering a positive organizational culture.
Kiran Uppal
ASOS Head of Customer Care Experience & TransformationI am Head of Customer Care Experience at ASOS. I have worked in Customer Experience for all my professional career. ASOS were awarded Bronze at the UKNCCA’s, Silver at the UKCXA’s, and are finalists for the Engage and ECCCSA’s for our recent Digital Transformation. My teams look after our Digital Help Products, Advisor platforms, Customer Experience as well as Change and Transformational projects at ASOS Customer Care. I am passionate about pushing boundaries, constant iteration and challenging the way we do things in CX.
Kai Bentley-Grey
DFS Senior Technology Business Partner - Customer
Oliver Parsons
Lloyds Banking Group Head of Ecosystems, Customer PropositionsOliver leads a proposition team at Lloyds Banking Group, building digital ecosystems that better serve customers by supporting them through contextually relevant customer journeys that help present the right solution at the right time, to help them better achieve their day to day needs. He is a digitally proficient leader with a passion for delivering insight driven business and customer outcomes, with expertise in delivering customer centric propositions; new products; marketing communications; and business improvement through multiple methodologies.
Emma DeSena
London Marathon Events Head of Customer EngagementEmma DeSena is a customer engagement leader with over 25 years’ experience across the travel, fashion, hospitality and events industries, having worked with both challenger brands and customer-first organisations. She is currently Head of Customer Engagement at London Marathon Events, where she is leading a large-scale transformation to overhaul how the organisation supports participants across some of the UK’s most iconic mass participation events.
Emma’s work blends innovation with inclusive, human-centred design - driving a customer-first culture through smarter use of data, automation, personalisation and self-service. Her strategy focuses on transforming operational delivery while embedding empathy, accessibility and continuous improvement at every stage of the journey.
A proud neurodivergent leader, Emma is passionate about building emotionally intelligent services that adapt to the diverse needs of all participants - current and future.
Ellie Sutton
Nestlé Head of CXEllie Sutton is Head of CX for Nestle UK&I. With over 15 years of experience developing customer strategy for world class brands including Nestlé, IKEA, Aldi, John Lewis and Waitrose. Recognised as a 2024 Global CX All-Star and a CXFO Top 100 CX Voices, Ellie specialises in designing customer centric strategies that drive commercial growth.
Fiona Ball
Sky Group Director of the Bigger Picture & Sustainability
Rebecca Brooks -Daw
The AA Head of Group Customer ExperienceI really see CX as a mindset and not a role, it’s a profession full of people people and I am definitely a people person, I think all CX people are, and that’s the bit I most love about my job; creating, maintaining and improving the experiences and interactions that we (people) have with brands. The other super important part of CX that I love, is its importance within the commercial sustainability of a business.
My mantra is "constantly strive to deliver a consistently excellent experience". People want brands, products and services they can depend on and trust.
I use a wide variety of CX techniques to drive acquisition, value and retention; customer listening, analysis and interpretation of insight, stakeholder engagement, customer journey mapping, embedding customer outcome metrics, effective governance, strong business case development and encouraging customer centricity through cultural change.
Phil Quickenden
London Borough of Camden Head of Customer and Registration Servicespassionately believes that technology and channel choice are valuable tools to support the real stars of the contact centre, the agents who answer the calls.
In his current role as the Head of Customer & Registration Services at the London Borough of Camden Phil is exploring how technology can enhance and develop a new kind of super-agent, equipped with digital skills and expertise which empower customers to play a greater role in their own journey. A self-confessed data geek, Phil believes that through unlocking the intelligence of the contact centre, organisations can move their understanding of the customers they serve to a whole new level, which in the public sector, means changing lives.
Doris Kauffman
Porsche AG Manager Customer Research & Insights
Emma Newell
Financial Times Head of Operations, Customer CareI am passionate about delivering exceptional customer service and promoting the powerful impact and commercial benefits it enables.
My experience has seen me transform customer care support and build high performing teams from the ground up, which have a direct positive impact on customer experience and growth. As such I have developed strong interpersonal and leadership skills that can be applied to developing strategies that people and teams can get behind in order to positively impact and transforming customer and employee experience.
Daniel Bunton
Cleo AI Head of Customer SupportAfter experiences in fine dining, sales, and entrepreneurship, he now leads Customer Support at Cleo AI—an AI financial advisor on a mission to whip your finances into shape.
Caroline Wood
Bupa Head of Customer Intelligence
Claire Jackson
Sky Head of Internal Communications, Campaigns & ChannelsHer career includes a decade in Sport as a senior comms leader including at the England & Wales Cricket Board and UK Sport. Claire also brings agency-side expertise from Hill & Knowlton, where she delivered global partnership campaigns for HSBC and prior agency roles developing marketing campaigns for Vodafone and Toshiba.
Claire began her career in television, working with Disney and on productions for ITV, BBC, and Channel 4, gaining valuable editorial and broadcast experience. She combines strategic insight with creative execution to deliver impactful, high-quality campaigns across varied audiences. Her leadership is defined by the results she achieves and her commitment to the wellbeing and development of her team.
Jivesh Juneja
Nissan Head of Data ProductsBeyond work, he's an avid marathon runner and coffee enthusiast, continuously aiming to merge his passion for AI, technology, and data to help organizations provide customer experiences.
Helen Luty
Landmark Information Group Head of Customer ExperienceHelen has over 20 years of Customer Service Leadership experience across a variety of B2B and B2C businesses. As Head of Customer Experience for Landmark Information Group, Helen covers service, support and success across a variety of Landmark brands, building and improving processes to ensure Landmark are easy to do business with, that focus on positive outcomes, that seek and learn from feedback and that look to the ever-evolving needs of customers.
Helen’s passion for making a difference, cascades throughout the CX Teams and has resulted in high engagement scores and as we all know…engaged and happy teams mean engaged and happy customers.
Helen has been named in the CXM Stars Top 25 Professionals 2024 and 2025, Was awarded CX Professional of the Year at the UKCXA23, Customer Service Professional at the UK Customer Satisfaction Awards 2023 and her team won Best B2B Customer Experience at UKCXA24 and Best Use of Customer Insight at the Engage Awards 2024.
Robin Spinks
RNIB Head of Inclusive Design
Jo Eighteen
Biffa Head of Customer ExperienceAs the Head of Customer Experience at Biffa, Jo has over 25 years’ experience in customer service and CX management across a number of different sectors. Previously working in Financial Services and the Automotive industry, Jo has led customer contact centres across multiple customer segments, implemented and managed voice of customer programmes and TQM initiatives, and as a Lean Six Sigma Black Belt, has managed multiple continuous improvement projects. In her current role, Jo has led the creation of a CX function within Biffa, establishing a team covering CX Data & Insight, CX Strategy & Communication and CX Business Improvement to change process, culture and behaviour within the company.
Christina Liciaga
Brixton House Global Customer & Strategy Leader | Venture & Board AdvisorDuring sixteen years at HSBC she held successive C‑suite mandates—including Head of Asia Wealth Distribution, Head of Customer Service for HSBC, M&S and John Lewis Financial Services, European Head of Customer & Products and Global Head of Wealth Propositions. She has launched award‑winning ventures such as Jade by HSBC Premier (her innovative HNW proposition launched in seven markets, which grew to a multi‑billion‑dollar HNW portfolio) and Global Money for Expats (a multi‑currency platform that now has over one‑million users). She steered digital‑innovation programmes, built high‑performance teams in heavily regulated markets and co‑founded the Black Leaders Action & Advisory Council, embedding systemic inclusion at scale.
Aileen Raynos
Nestlé Purina UK & Ireland CRM Lead
Tamara Essawy
The Guardian Senior CRM Manager
Lucie Child
Transport for Greater Manchester Head of CustomerLucie Child is Head of Customer at Transport for Greater Manchester, where she’s on a mission to make the experience better across every touch point; easier, more inclusive, and more customer-focused. With a background spanning public and private sectors—from retail and financial services to heritage—Lucie brings a fresh perspective to how organisations connect with the people they serve.
She’s passionate about putting customers at the heart of everything, shaping strategy and service to reflect real needs and experiences.
Adam Mills
The Wine Society Head of Insight, Loyalty & StrategyWith over a decade of experience in digital, data, marketing, and insight, Adam has worked with businesses of all sizes to create long-lasting impact and build customer trust, confidence and belonging — from fast-growing start-ups and scale-ups through to some of the world's biggest brands, such as BT and Tesco. A strong and vocal advocate for loyalty, retention, and creating meaningful experiences, he's always on the lookout for opportunities to drive connection and lasting value for both the business and the consumer. Now leading insight, loyalty, and strategy at The Wine Society, one of the UK’s largest membership organisations, he remains as passionate as ever about ensuring customers are at the heart of every decision.
Nicola Shield
Bupa Global Head of Marketing Strategy, Planning and CommunicationsNicki leads the Marketing Strategy, Planning and Communications Team at Bupa Global – the premium international health insurance arm of Bupa. She’s responsible for the strategic direction of Bupa Global’s marketing including brand, content, messaging, across all customer segments. With over 20 years marketing experience she has real expertise in creating customer-first strategies and campaigns that are bold, impactful, and data-driven.
Working at the intersection of creativity and strategy in a global and highly regulated industry, Nicki brings a unique perspective on how brands can cut through complexity to deliver meaningful, relevant communications.
Anna Wilcox
Bupa Head of Customer Experience
Van Valdez
Financial Conduct Authority Insight & Evaluation Lead
Áine Egan
Halfords Training and Development LeadI’m an award-winning Training and Development professional, proud to have earned Silver Trainer of the Year at the 2023 CCMA Awards. From air hostess to contact centre team leader, my journey has been anything but ordinary — and every step has fuelled my passion for creating training that’s engaging, inclusive, and impactful.
Now, as Group Induction Lead, I’m focused on transforming how new colleagues join the business. I’m building a consistent, structured induction experience that sets people up for success from day one.
I’ve delivered training globally, partnering with BPOs in South Africa and India to design learning that resonates with diverse audiences. Whether it’s customer service or onboarding, I believe every learner deserves training that’s clear, confident, and full of personality.
I’m driven by a love for learning, a commitment to excellence, and a mission to make every induction feel like a warm welcome — not just a checklist.
Camelia Maftei
Micheldever Tyres Services Customer Contact Centre Manager
Niclas Winblad
Sky Head of Product Management
Denis Omara
Aston Group Chief Information Officer
Mardien Drew
YouGov Customer Marketing LeadAt YouGov, I amplify our customers’ voices by helping us understand what we do well, where we can improve, and how to build stronger connections. With deep experience in product marketing and building digital products, I turn insights into strategies that deliver real results.
I lead a global workstream on data quality for the Market Research Society, ensuring business decisions are based on trust-worthy and high quality data.
With a background in research, customer strategy and product marketing, I also spend my spare time helping women to find their voice, connect with the right audience, and show up with confidence—whether that’s through stronger messaging, clearer websites, or personal style. I believe how we present ourselves—online and in person—matters, and is a firm believer in women backing women every step of the way.
Bukola Odunaiya
Expedia Group Senior Integrated Campaigns Manager
Luke Ollerhead
The Very Group Senior Insight Manager Customer Care
Rebecca Jamieson
Xero Head of Customer Experience (UK & EMEA)Becca is a CX centric leader with over 10 years of experience specialising in building and scaling customer experience operations. Passionate about customer success, quality, and continuous improvement, Becca played a key role in shaping the UK Customer Experience team and strategy for Xero (a global accounting software company). Her expertise covers the full spectrum of CX maturity, from early stage operations to robust, global support.
Sabina Onwuka
London Borough of Barking and Dagenham Head of Customer ServicesSabina Onwuka is an award winner in Customer Experience and Innovation. She is also a champion of Customer & Colleague Experience. A passionate & knowledgeable Public Speaker she engages and inspires audiences with a dynamic approach tailored to their specific needs. A Coach, a Mentor and Leader with a genuine desire to support young leaders to be a better version of themselves for tomorrow's world. Sabina teaches how to foster team spirit, resilience, team motivation and confidence. She demonstrates how to create a safe place for people to express their concerns in any workplace situation, which is more important than ever. Sabina sits on the Standard Advisory Board of the Contact Centre Management Association, is a Chair of governors at her local primary school and Heads the Customer Services department at The London Borough of Barking & Dagenham.
Julie Rendle-Eames
West Sussex County Council Head of Customer ExperienceMy focus is on blending digital innovation with operational excellence to improve both customer and employee experiences. I oversee the deployment of AI-driven voice and text bots within our Customer Service Centre, which serves as the front door for 23 council services, this is integrated with our corporate website to drive effective channel shift and self-service.
Following the insourcing from Capita, I led a cultural transformation, aligning the team with industry standards. This resulted in:
80%+ first-contact resolution
90%+ customer satisfaction
30% average reduction in operating costs for centralised services
61% cost reduction in Blue Badge application processing post-modernisation
I champion a strategy of “deepening the front door”, centralising customer demand into the Contact Centre to better manage data,
demand, and performance, modernising processes and equip multi-skilled officers.
Looking ahead to 2025, I am committed to managing change that supports both customer satisfaction and employee growth, using data and insight to continuously evolve our services.
Nicola Adcock
Defence Science and Technology Laboratory (dstl) Optimisation LeadNicola Adcock is the newly appointed Optimisation Lead at Dstl, following five successful years as Customer Experience Lead. With over 15 years of experience designing and improving public services, Nicola brings deep expertise in translating user needs into meaningful, system-wide change.
Her work focuses on applying behavioural insights to drive engagement and embed customer-centric thinking across complex, multidisciplinary, publicly-funded environments. In her new role, Nicola will be building on the development of a customer-focused approach by readying services to be able to deliver future impact.
Nicola’s core strengths include:
- Leading customer-facing teams
- Service design
- Embedding KPIs and leveraging data analytics for continuous improvement
- Developing and implementing customer experience strategies
- Coordinating cross-functional activities to drive customer success
Nicola is passionate about using behavioural insights to influence decision-making, foster trust, and drive employee engagement.
John Murphy
NHS Shared Business Services Head of Customer ExcellenceJohn is currently Head of Customer Experience with NHS SBS a joint venture shared service operation between the NHS and Sopra Steria.
In this role Joh has transformed the delivery of the customer experience centre initially through people and process management and through the implementation of a new technology platform designed by users for users., with some amazing results.
John has a strong background in setting up and managing multi disciplined shared service centres with Yorkshire Water (Kelda Group) and First Group the Bus and Rail operator. His visionary and agile approach to transformation has resulted in high impact low-cost delivery with high levels of internal and external customer satisfaction.
In the twilight years of his career is focus is on developing his team to embrace the opportunity that AI will have for customer service and shared services.
His legacy …. Agent Murphy as our 1st Bot.
Matthew Harwood
Natwest Head of Customer Communications
Divya Kerslake
Utility Warehouse Head of Customer Marketing
Lee Courtney
Utility Warehouse Head of UX
Naomi Sweeting
Places for People Director of Customer Research & Insight
Annisha Taylor
Ofcom Head of Equality, Diversity & InclusionAnnisha is a pioneering culture and change strategist with a career spanning 15+ years across the public, private and voluntary sectors. She brings a wealth of experience in embedding equity and fairness into large, complex organisations. With leadership roles at the BBC, Ofcom, and the John Lewis Partnership, she helps shape inclusive behaviours and systems that work across media, regulatory, retail and community spaces.
Annisha’s approach is grounded in collaboration, accountability and real-world impact. Whether supporting teams, advising boards, or working with grassroots organisations, she helps businesses move beyond statements and into sustainable, sector-wide change. Outside of her professional roles, Annisha is a dedicated community leader, trustee and advocate for inclusive education, culture and business.
Fflur Huysmans
The Bread Factory Head of Customer ExperienceCustomer Experience senior leader, having transitioned from successful senior career in arts management.
Shilpa Manikanteswaran
Decathlon Insight Analyst & Personalisation SpecialistShilpa is an Insight Analyst who helps bridge the gap between data and experience. Passionate about turning insights into action, she uncovers patterns in user behavior to shape smarter, more intuitive digital experiences.
Jo Tatchell
Edelman Head of StrategyJo believes brands need to define a clear role and action to take that creates fresh narratives around values and drives impact. “Strong strategic guidance around audience behaviour is the key to staying relevant. Understanding what’s driving people’s actions, the hidden motivations and fears, as well as the numbers. Leveraging the interconnections between stakeholders and audiences is key to creating ideas that everyone can engage with.”
Alongside strategy her work as a writer and journalist ensures she keeps an authentic view. She has been nominated for the Costa, Index on Censorship and Samuel Johnson Prize prizes. Her journalism has appeared in the Guardian, Daily Mail, Prospect Magazine, Sunday Times and Telegraph.
Stephan Hogenbirk
Cognita Head of Strategic InsightsI specialize in translating complex data into actionable insights that directly impact student outcomes, family retention, and organizational culture. My work bridges the gap between traditional CX methodologies and the unique needs of educational environments."
Richard Bassett
NiCE VP, CX Automation, AI & Insights
Diane Monk
Cognita Head Of Customer Experience
Leigh-Anne Gray
Vanquis Senior Specialist Complaints Manager
Aleisha Hales
Silverfin Head of Customer Success UK & Growth Markets
Alex Keynes
Arrive Head of Product – Driver’s Experience
Jamie Carter
Belron International Voice of the Customer Manager
Hanna Fredriksson
Arrive Head of Global Customer CareMy professional background spans 14 years in the shipping industry working for Maersk, where I focused on sales, trade strategy, and customer care, and for the past six years, I have worked in the automotive technology sector and currently serve as Head of Global Customer Care at the Arrive Group.
I have a strong passion for languages and speak eight in total: Finnish, Swedish, English, Italian, Spanish, Danish, French, and German—fluent in the first six. In my personal time, I enjoy cooking and spending time with my dog.
Lyndall McCarthy
Stewardship Head of Customer Experience
Rhio Cory
Ticket Tailor Head of Customer Experience
Caroline Sams
Canon Customer Engagement Lead
Joseph Carter-Bell
The Pools Director of Customer Success & Operations
Tom Kirby
Mindvalley Head of Customer Experience
Beth Simpson
Canon Europe EMEA Customer Marketing Senior ManagerAs the EMEA Customer Marketing Senior Manager at Canon EMEA, I have over 8 years of experience in leading and transforming the Marketing, CRM, loyalty, and customer experience functions across 23 European markets. I am passionate about delivering data-driven and customer-centric marketing strategies that drive engagement, retention, and revenue growth across B2C and B2B.
Ismail Ostrilski
Epos Now VP of Operations
Sarah Mitton
Sovereign Network Group Head of Customer Engagement
Mike Brinn
TLC Worldwide Global Loyalty Director
David Tainton
Vodafone Senior Manager: Chatbot, AI and Voice
Raj Khalid
Regal Cineworld Group Customer Experience Manager
Sam Holley
Lloyds Banking Group Senior Messaging Experience & Performance ManagerEnjoying my time running the Conversational Banking Experience and Performance team in Lloyds Banking Group.
I have always been passionate about transforming customer experience and improving how customers interact with financial services.
A strong track record of managing large, high-performing teams, I specialise in delivering exceptional customer experiences balancing operational excellence with a human touch.
My current focus is on using our AI-driven platform and digital tools to create seamless, intuitive, and personalised banking journeys. Championing and empowering customers and colleagues!
Emily Hilman
London Borough of Camden Performance and Improvement Manager
Hannah Ratcliffe-Barnes
HSBC Social Media LeadI'm passionate about authenticity - in leadership, communication, and in how we show up for customers.
Tom Barker
Jungle IT Client Relationship Manager
Malory Beaham-Powell
WeWork Senior Manager, SaaS Customer Success
Laura Franklin
West Sussex County Council Customer Service Centre ManagerMy role of a strategic leader in local government is dedicated to transforming the customer experience through innovation, empathy and operational excellence. Within the organisation I am responsible for the Blue Badge Service, our corporate Receptions and the Customer Service Centre.
With a proven track record in public sector service delivery, I have led major initiatives to redesign the customer journey—making services more accessible, responsive, and inclusive for our customers, achieving a 61% operational cost reduction to the organisation all by empowering our people. Following the insource of services into Customer Experience, I led a people-centred transformation—rebuilding team culture, strengthening engagement, and aligning our ways of working with industry best practices resulting in fully integrated, cohesive services and a 90%+ rate of customer satisfaction.
Recognising the evolving needs of digital innovation, I am strategically leading on the implementation of digital channels at our front door. Looking at AI and digital technologies to streamline processes both for our staff and customers, personalise engagement, and enhance service outcomes. My focus is to bridge the gap between traditional public service values and utilise the opportunities of digital innovation whist ensuring that technology serves people, not the other way around.
Bogdan Grigorescu
Direct Line Group Sr Technical LeadBogdan has a track record for achieving superior customer experiences and delivering significant cost efficiencies by leveraging AI technologies worldwide.
Bogdan is also a speaker at global conferences on AI, data privacy, counter-intelligence and security.
Background in electronics and telecommunication engineering. https://www.linkedin.com/in/bogdan-g/
Josh Lambert
Vanguard Product Lead
Anshul Garg
Maersk Senior Data Product OwnerOver 15 years of diversified experience across retail, marketplaces, telecom, and supply chain logistics. Specializing in Data & Analytics, data product management, and the application of ML and AI for business operations.
Mark Briers
Qualtrics XM Solutions Strategist
Danny Starr
Global Product Lead, CXDanny Starr leads the Customer Experience product squad for Global Player and the new LBC app at Global Media & Entertainment, home to some of the UK’s most popular digital audio brands. Global Player consistently ranks among the top music apps on the Apple App Store, serving millions of listeners across radio, podcasts, and playlists. The newly launched LBC app empowers users to personalise their news experience, offering custom feeds, live radio with pause and rewind, and exclusive opinion content from leading UK and global voices.
With a background in neuroscience and data science from his university studies, and a parallel career as an internationally recognised recording artist and songwriter, Danny brings a rare mix of analytical thinking and creative storytelling to his work. At the Engage Customer Engagement Summit, he’ll share how his team uses behavioural insights to craft one-of-a-kind fan experiences that drive deeper connection and loyalty.

