Exploring the Findings of Zendesk's 2025 UK CX Trends Report

In partnership with Zendesk, we’ve explored the key trends shaping the future of customer experience in the UK. As expectations continue to rise and the pace of change accelerates, CX leaders are under more pressure than ever to deliver seamless, responsive and emotionally intelligent support.

This report delves into the standout findings from Zendesk’s latest CX Trends Report, highlighting what customers want in 2025 — and how organisations can respond. From the growing role of AI and automation to the need for empathetic, human-centred service, the insights offer a clear view of where UK CX is heading.