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AutoTrader Case Study

  • Customer Engagement Transformation Conference
  • Nick King, Insights Director at AutoTrader UK

COVID had a profound impact on the things people do online. Groceries, family quiz nights , medical appointments, and car buying all saw huge leaps in digital activity – a recent McKinsey study puts the rate of change in the digitisation of products and services at 7 years progress in 7 months. And we’ve seen shifts reflecting the same across a variety of metrics on Auto Trader.

But the big question is how this change in online behaviour will affect car buying and whether we’ll see a lasting impact in how people research and buy cars.

I’ll look at how attitudes to buying online are changing, the car buying jobs people are doing online and those they want to do but can’t, and how we can help accelerate digitisation.

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