Complexity, Trust and Unlocking Growth: Diageo's Global Customer Data Strategy with CDP
- Customer Engagement Summit
- Sanjay Luthra, Global Head of Digital & Technology & Dorothy Chong, Senior Marketing Manager EMEAI, Diageo & Treasure Data
Join this session hosted by Treasure Data to explore how Diageo embarks on a journey to global expansion, while ensuring compliance in multiple regions across all brands. This session will also discuss how Diageo streamlines customer engagement through effective data governance, efficient marketing and activation. We will share tips on CDP success as well as embracing future technologies.
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