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Creating a Purpose-Led Transformation Journey

  • Customer Engagement Transformation Conference
  • Kevin Murphy, Integration and Programme Lead, Youth and Families, NatWest Group

Hear how NatWest have moved from recovery, restructure to sustainable growth, how they are dealing with external factors- Ukraine, int rates, and inflation.

You'll also get to hear about how NatWest priorities remain purpose led:

  • Climate- spotlight on climate
  • Enterprise
  • Learning

We continue to champion potential, people, business and families- spotlight on families.

NatWest focus on:

  • Personalising customer lifecycle through youth, affluent, mass market and businesses- We will seek to deeply understand our customers and their needs
  • The digital revolution continues- and we will go to where our customers are
  • We will lead on helping our customers sustainably transition
  • We will demonstrate and evidence how we deliver fair outcomes for our customers, supporting consumer duty and we will do that through our purpose and through deep understanding of our customers
  • We will refresh our brand across the group
  • Continue to drive share of voice through diversity and inclusion
Our biggest challenge: Prioritisation

Kevin Murphy

Kevin Murphy

Natwest Rooster Money – Youth and Families Chief Operating Officer

Kevin Murphy now leads the NatWest RoosterMoney (NWRM) Chief operating Office, with the specific remit of translating the company vision into execution. This includes leading the Data, Risk, Programme Management and People functions within the organisation. NatWest Rooster Money is a kids' prepaid debit card and pocket money app which helps our youth and family customers build financial capability and manage their money better.

Kevin has also worked in Procurement for over 25 years spanning across many industries, such as

Electronics, Bio Tech, Engineering, NHS, Computing and Finance. He is passionate about ensuring NatWest play their role in supporting the UK in building financial confidence within our families and communities.

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