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Ella's Kitchen Case Study: Creating an Engagement Strategy to Meet the Needs of Future Consumers

  • Customer Engagement Summit
  • Rebecca Powell, Head of Customer Care, Ella's Kitchen

Ella’s Kitchen is a purpose lead, B Corp with a strong brand identity. Our customer care team (Keeping families happy) are a small team with a big ambition to increase engagement and build brand love. Our marketing team do an amazing job of making us stand out on social, bringing the joy, providing support and building hope, all with a kids first approach. But the customer journey only begins with the content, through engaging to meet the needs of our ever changing customer base we can build a community of brand advocates who feel connected, understood and will fly the flag for Ella’s Kitchen.

Rebecca Powell

Rebecca Powell

Ella's Kitchen Head of Customer Care

An experienced Customer Care Manager with over 12 years of expertise in the field of Customer Experience. With a passion for delivering exceptional service, Becky has successfully led teams in various industries, ensuring customer satisfaction and loyalty. Throughout Becky's career, she has consistently focused on developing and implementing strategies that enhance the overall customer journey. Adept at building and empowering cross-functional teams, focussing on exceeding customer expectations, increasing engagement and driving brand love on social media.


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