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Growing from experience: Why meaningfully different customer experiences power superior brand growth

  • Customer Engagement Summit
  • Adele Jolliffe, Head of Brand Consultants & Peter Aitken, Head of Customer Strategy and Insights, Kantar

For the first time, we have applied Kantar’s market-leading brand growth measure to create a unique way of evaluating experience. The result is a simple yet game-changing way to understand how your experiences all contribute to growth, and what you must focus on to be successful.

Adele Jolliffe

Adele Jolliffe

Kantar Head of Brand Consultants
Adele has 25 years of experience helping clients diagnose, plan and improve the strength of their brand equity with consumers. She subscribes to a holistic view of brand-building, hence her interest in how  customer experience and marketing professionals could be unlocking more opportunities for mutual benefit.
Peter Aitken

Peter Aitken

Kantar Head of Customer Strategy & Insights
As Kantar's UK lead for Customer Strategy and Insight, Peter supports a fantastic team of customer and employee experience strategists, designers, and insights specialists. They love to use data to guide their clients in delivering business-changing impact, achieving commercial and customer benefits. He also co-leads the Customer Experience domain for Kantar UK. His team deliver platform-based experience measurement programmes, with their research and experience design expertise at the heart. 

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