Why different customer experiences power superior brand growth
- Customer Engagement Summit
- Adele Jolliffe, Head of Brand Consultants & Peter Aitken, Head of Customer Strategy and Insights, Kantar
For the first time, we have applied Kantar’s market-leading brand growth measure to create a unique way of evaluating experience. The result is a simple yet game-changing way to understand how your experiences all contribute to growth, and what you must focus on to be successful.
![Adele Jolliffe](https://19625812.fs1.hubspotusercontent-na1.net/hub/19625812/hubfs/Adele%20Jolliffe%20clipped.png?width=400&name=Adele%20Jolliffe%20clipped.png)
Adele Jolliffe
Kantar Head of Brand Consultants
Adele has 25 years of experience helping clients diagnose, plan and improve the strength of their brand equity with consumers. She subscribes to a holistic view of brand-building, hence her interest in how customer experience and marketing professionals could be unlocking more opportunities for mutual benefit.
![Peter Aitken](https://19625812.fs1.hubspotusercontent-na1.net/hub/19625812/hubfs/Peter%20Aitken%20clipped.png?width=400&name=Peter%20Aitken%20clipped.png)
Peter Aitken
Kantar Head of Customer Strategy & Insights
As Kantar's UK lead for Customer Strategy and Insight, Peter supports a fantastic team of customer and employee experience strategists, designers, and insights specialists. They love to use data to guide their clients in delivering business-changing impact, achieving commercial and customer benefits. He also co-leads the Customer Experience domain for Kantar UK. His team deliver platform-based experience measurement programmes, with their research and experience design expertise at the heart.
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