Creating Value as a Premium Brand During the Cost of Living Crisis
![](https://play.vidyard.com/sffxAG7C64uh1q7dqB3Gq2.jpg)
- Customer Engagement Transformation Conference
- Vineeta Anuj, Head of Customer Experience, Mindful Chef
In the wake of rising living costs, 61% of UK consumers planned to cut discretionary spending in 2023, favoring more versatile purchases that offer value for money, and it’s within this time of cost-conscious consumerism that brands must adapt to continue to create growth opportunities. So, how can premium brands justify their price in the midst of a cost of living crisis - when most households are cutting their discretionary spend. I
In this presentation, Vineeta illustrates how Mindful Chef has focused on creating value for customers by delivering a best in class customer experience and using the voice of the customer to help drive decision making clarity, whilst also delivering against sales and profit target.
![Vineeta Anuj](https://19625812.fs1.hubspotusercontent-na1.net/hub/19625812/hubfs/Vineeta%20Anuj.png?width=400&name=Vineeta%20Anuj.png)
Vineeta Anuj
Mindful Chef Head of CustomerKeep up to date with the latest events, resources and articles.
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