Skip to content

Hugo Boss Case Study

  • Future of the Contact Centre Conference
  • Yaniv Naor, Master Data Management Business Lead at Hugo Boss

Yaniv Naor, Master Data Management Business Lead at Hugo Boss delves into the future trends in retail and customer engagement as a result. Yaniv explores the customer journey evolution: from traditional to futuristic.

The main change from the traditional customer journey to the futuristic kind is eCommerce – customers buying products online.  As part of this, the customer journey has changed from a single journey to a multi-path journey leading to the same result, purchase of a product. At Hugo Boss the focus for their customer journey is to ensure a seamless customer journey across all touch points”.

Yaniv explores how businesses must provide an effortless and personalised experience to keep up with the change from a physical to a digital customer journey.

Yaniv describes Gamification as the “new player in town”, a way to enhance all systems and services to become an intriguing game like experience for customers. A few ways Hugo Boss have integrated gamification into their customer journey are A virtual store walk through, Augmented reality – allowing customers to try on clothing virtually, and body scanning for accurate sizing.

If you like this content, check out our upcoming events in the customer engagement industry > https://www.engagecustomer.com/

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

A clear and bold heading

Young-Man-PNG-Image

Martin Hanley

Marks and Spencer Customer Experience Manager

Martin Hanley is there Customer Experience Manager at Marks and Spener. He has worked there for the past year.

Young-Man-PNG-Image

Martin Hanley

Marks and Spencer Customer Experience Manager

Martin Hanley is there Customer Experience Manager at Marks and Spener. He has worked there for the past year.

Young-Man-PNG-Image

Martin Hanley

Marks and Spencer Customer Experience Manager

Martin Hanley is there Customer Experience Manager at Marks and Spener. He has worked there for the past year.

Young-Man-PNG-Image

Martin Hanley

Marks and Spencer Customer Experience Manager

Martin Hanley is there Customer Experience Manager at Marks and Spener. He has worked there for the past year.

Looking for speaker and sponsor opportunities?

Become A Sponsor

Keep up to date with the latest events, resources and articles.

Sign-up for the Engage Customer newsletter and build a better customer experience.