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Sprinklr: Making Customer Contact a Catalyst for Disruption

  • Future of Customer Contact Conference
  • Grant Hartanov, Associate Vice President , Sprinklr

Nearly every company makes disruption their goal.  Most focus on finding the right innovation or idea but to achieve disruption its more about a strategy that meets the needs of your future customers, bold leadership, and a culture that embraces change.
The strategy, leadership, and culture of your contact centre can and should be a catalyst for achieving disruption.  Contact centres must embrace the opportunity to lead the charge to meet the needs of your future customers by evolving from the status quo.
Grant will be breaking down the why, how and what for contact centres to go from siloed innovation to true industry disruption through strategy, tech and AI.tion to true industry disruption through strategy, tech and AI.

Grant Hartanov

Grant Hartanov

Sprinklr Associate Vice President

Grant Hartanov is an Associate Vice President and leader of Sprinklr’s CXM Best Practices Group.  In this role, he leads Sprinklr’s internal strategy consulting team of CX experts who advise our most strategic accounts and C-Suite level clients on CXM Best Practices and Digital Transformation.​ Prior to Sprinklr, Grant worked at Marriott International where he led Strategy and Innovation for its Loyalty program, Bonvoy.  He also spent several years at Deloitte Consulting’s Strategy Practice, Monitor, where he led large diverse teams and advised several Fortune 100 C-Suite executives on CX Strategy and Digital Transformation.​ Earlier in his career - Grant spent close to a decade working for the US Government where he worked in over 20 countries on international diplomacy, trade, and security.


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