The Evolution of Insight Led Strategies and the Importance of Personalisation
- Customer Engagement Summit
- Leon Ellerton, Client Delivery and Customer Experience Director, Experian
In a fireside chat, Experian’s Client Delivery and Customer Experience Director Leon Ellerton discussed the importance of insight-led strategies and personalisation.
The 2022 Customer Engagement Summit host and CEO of Pier Health Group Brandie Deignan led the conversation, asking Leon the following questions:
- Why are insights important?
- How has thinking on insights changed in recent years and what has driven this?
- What are some of the key steps to personalising insights?
- What are the pitfalls to be avoided?
- How do you think insight led experiences will continue to evolve?
- What are some of the problems customer insights can help you solve as a business?
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