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The Evolution of Insight Led Strategies and the Importance of Personalisation

  • Customer Engagement Summit
  • Leon Ellerton, Client Delivery and Customer Experience Director, Experian

In a fireside chat, Experian’s Client Delivery and Customer Experience Director Leon Ellerton discussed the importance of insight-led strategies and personalisation. 

The 2022 Customer Engagement Summit host and CEO of Pier Health Group Brandie Deignan led the conversation, asking Leon the following questions:

  • Why are insights important?
  • How has thinking on insights changed in recent years and what has driven this?
  • What are some of the key steps to personalising insights?
  • What are the pitfalls to be avoided?
  • How do you think insight led experiences will continue to evolve?
  • What are some of the problems customer insights can help you solve as a business?

 

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