The Myth of Customer Feedback
- Customer Engagement Summit
- John Sills, Managing Partner , The Foundation
In this talk, John Sills shares the highlights from ‘The Leadership Book of the Year’, The Human Experience. The book argues that organisations are perfecting the functional experience at the expense of the human experience, leading to them being full of humans who aren’t allowed to act in a human way. His talk will cover:
- How we escape from the epidemic of feedback surveys
- Why customer loyalty is a myth • The pain of being on hold (unless you're with Octopus Energy)
- Why Swiss trains are so much better than UK ones • The cultural ways of working leaders need to create truly pioneering customer experiences
The book has had endorsements from Rory Sutherland, the IMD Business School, and the CEOs of first direct, giffgaff, and Tesco. It’s been featured in the Financial Times and the Wall St. Journal, as well as selected as a book of the month by Malcom Gladwell’s Next Big Idea Club. And, in November 2023, it was names ‘Leadership Book of the Year’ by the Institute of Leadership.
John Sills
The Foundation Senior PartnerJohn is Senior Partner at The Foundation and author of Leadership Book of the Year 2023, The Human Experience. He started his career 25 years ago on a market stall in Essex and has since worked with companies to improve customer experiences. He’s worked in front-line teams delivering the experience, innovation teams designing propositions, and HQ teams creating strategy. He's been a bank manager during the financial crisis (not fun), launched a mobile app to millions (very fun), and visits strangers’ houses to ask personal questions (incredible fun). Before joining The Foundation, John spent twelve years at HSBC, latterly as Head of Customer Innovation. His book, The Human Experience, was published by Bloomsbury in February 2023, and his writing has featured in The Guardian,The FT and Management Today.
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