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3 Ways to Keep your CX Initiatives from Drying on the Vine

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Customer Experience (CX) Initiatives are hard, especially when coupled with a software implementation. They require lots of planning, expense, and continual focus.

How can organisations prevent their CX initiatives from withering away to nothing? Join us for some real-world tips and tricks to ensure that your CX journey won’t be interrupted by apathy and regret.



Dave Hoekstra

Calabrio Product Evangelist

When it comes to Contact Centers, Dave Hoekstra has seen it all. He started his journey in the 90’s as an agent and continued through every role a contact center has to offer, eventually finding his way into his current role of Evangelist. Being Calabrio’s Product Evangelist is by far the favorite of all his roles as it gives him the ability and pleasure of sharing his knowledge and experience with other folks in the industry. And yes, being a father, grandfather, bassist, podcast host and photographer (and Texan), he uses words like “folks”. Combining 20+ years of experience in the industry with the rest of his life experience, Dave has a unique perspective of the tools, technology and challenges faced by today’s modern CX organizations and he looks forward to each and every interaction.

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