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DXP & AI - From Hype to Business Value

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Since its launch in late 2022, ChatGPT has propelled AI into the spotlight. Yet, for many businesses, leveraging this powerful technology can still feel like navigating a complex labyrinth. Terms like Generative AI (GenAI) and Machine Learning (ML) often get thrown around, leaving decision-makers wondering: What exactly is AI, and how can it benefit my enterprise?

In this exclusive webinar  industry experts, Mike MacAuley and Patrick Van Blarcum discuss their journey of implementing AI and reveal the real business value behind AI within Digital Experience Platforms. This is your chance to move beyond the buzzwords and discover actionable strategies that can transform your business.

Why Watch?

  • Demystify AI: Break down complex AI terminology and concepts into understandable insights.
  • Strategic Implementation: Learn how to systematically integrate AI into your organisation to improve efficiency and customer engagement.
  • Actionable Insights: Discover practical ways AI can enhance decision-making, optimise operations, and elevate customer experiences.
  • Interactive Session: Engage in a live Q&A to get your specific questions answered.
Take your digital strategy to the next level and turn AI into a strategic asset for your business.

Mike MacAuley

Mike MacAuley

Liferay General Manager & G2M Leader

My role is about more than managing a business unit; it’s about pioneering change, steering through the challenges of a dynamic market, and witnessing the collective success of a team that believes in the power of innovation and collaboration.

Under my leadership, the UKI operation has transformed dramatically. I have cultivated it into an efficient, profitable sales and marketing unit, laying down its roots firmly with a permanent office in London. Liferay is known for its robust digital experience solutions and acclaimed Open Source portfolio, a testament to our innovative edge in the tech landscape.

Over this period, we achieved a healthy 600%+ increase in revenue. This growth narrative isn't just about numbers; it's a story of adapting to diverse customer needs across various verticals, each with its own complex requirements. It's about skilfully navigating the intricate web of technical partners and stakeholders, ensuring that every relationship adds value to our operations.

Patrick van Blarcum

Patrick van Blarcum

Liferay Sales Enablement Leader

Sales Enablement Leader and former Sales Engineering Leader for Enterprise Applications. Experienced Business Technologist with a passion for solving business challenges with cloud technology.

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