William is a Lead AE for the Enterprise UK and Ireland team at Freshworks.         

Hailing from a digital advertising and marketing background, William pivoted to CX back in 2017, thus giving credence to the adage that "CX is the new marketing".  With more than seven years of experience in CX, William has been helping customers unlock value from CX solutions throughout his career in Oracle's CX team, Zendesk and now Freshworks. 

He is passionate about helping customers meet and exceed their CX objectives in a time of digital disruption and skyrocketing customer expectations. 

During his CX career, he has helped many companies to easily and effectively interact with their customers at every stage of increasingly non-linear customer journeys, to gain and retain customers and to realise companies CX objectives 

William can be your expert guide on empowering you with a full 360-degree view of your customer, giving you personalisation at scale. 

He can advise you on how to leverage Freshwork's effective, intuitive and innovative CX technology. Freshworks CSS will give you peace of mind, knowing that you have a proven, comprehensive and cutting-edge CX solution to out-innovate your competitors, reduce costs and increase CSAT scores, ultimately driving more revenue. 

As a Lead Solutions Engineer at Freshworks, I support the UKI Enterprise Sales teams with opportunity qualification, discovery, demonstrations, POCs, RFP and security assessments and business justification in a presales capacity. With over 10 years of experience in software development and customer solutions, I have a strong technical background and a passion for delivering value to clients.

I also lead a global webinar program to increase presales scalability for mid-market deals, and mentor and train the wider European team as a Lead CX Solution Engineer. I hold a Master’s degree in Computer Science and Engineering, and two AWS certifications: Solutions Architect and Developer. I have expertise in various programming languages, scripting, web programming, and operating systems, as well as in application design, development, testing, documenting and product support.