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Post-pandemic customer retention insights: Keeping the customers you’ve acquired

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To help retailers make sense of their data and shed light on the areas they should focus on and prioritize, we examined over 20 billion customer data points to analyse the relationship between different success measures to see which ones best predicted future performance.

With the rapid growth in online retail caused by the pandemic, all retailers face a common struggle: making sure that customers choose you and continue to choose you now that they’re hyper aware of all the different options they have. In this environment, creating a great digital experience can be a retailer’s biggest competitive differentiator, but it’s not easy to achieve.


  • The relationship between repeat rate and revenue
  • The sweet spot of new vs. returning revenue
  • The importance of subscribed customers
  • And many more insights from our data….


Paul Barnes

Paul Barnes

Ometria Chief Revenue Officer

CEO and sales leader working in technology scale ups. After gaining an ACA qualification my career has followed my passion for technology businesses and I have led start ups and scale ups in a number of tech sectors.

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