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Unifying CX and CRM – Key to effortless customer service

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Consumers are changing. Businesses are adapting but the struggle to glue key systems and the right information together to form a complete view of the customer journey, their preferences and how to engage with them is still a challenge for a lot of organisations. 72% of organisations feel that managing multiple CRM and CX solutions is extremely challenging. This means that sharing knowledge amongst support teams, gathering feedback and delivering effective communications to end customers could be compromised. Having a comprehensive platform that also provides a 360° unified view to agents, managers, and business leaders is the key to managing customer delight at different stages of their journey.

Join this webinar to learn how to:

  • The challenges that customer support leaders are facing to unify CRM and CX solutions
  • How others have used connected customer data to provide a single customer view and personalised experiences
  • Why the customer complaint is gold dust and how this can enrich CX and CRM data, providing a better experience for customers and agents


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