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Becoming Truly Customer-Centric

Listen to this podcast to discover how Starling Bank, The Which? Banking Brand of the Year 2021 & 2022, have become truly customer-centric. With millions of accounts across the UK, someone joins Starling every 38 seconds, so it's crucial that Maria and her team create an award-winning customer experience in order to delight and retain their customers.

Engage Business Media's Guest Editor Nicholas Brice, CEO of Soul Corporations, chats with Maria at the Customer Engagement Summit as she delves into the following topics:

  • What is the relationship between culture and strategy?
  • How does culture influence customer experience?
  • What happens when you don’t align culture with strategy?
  • What makes Starling different?


Maria Vidler

Maria Vidler

Starling Bank Customer Outcome & Resolution Director
Maria is the Customer Outcome & Resolution Director for Starling Bank. She is an experienced senior leader, with a proven track record in the financial services sector which spans over 20 years. Maria cares passionately about customer centricity and has successfully delivered a number of operational performance and customer experience improvements at multiple financial services organisations in order to support business and strategic ambitions

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