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Innovation At Speed

In this podcast, Aon’s Head of Digital Marketing Lynzi Ashworth reveals what it’s like to work for Aon, the recent projects of the company, and its future plans.

More specifically, she discusses how Aon embarked on a rebranding journey, unveiling a new brand and repositioning itself in the marketplace, to its clients and prospects. Listen to Lynzi’s discussion with Raoul Monks to learn more about the company’s new branding and the challenges it faced during its transformation.

Lynzi Ashworth

Lynzi Ashworth

Aon Marketing Director
Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.

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